The yesterday Villareal v FC Barcelona game was intense, but stained (again) by racism. Dani Alves got a banana thrown at him. Here we go again.
Continue reading “Racism in Football: We are all Monkeys”
A key date in Nike football is July 1994 when Nike went to “thermonuclear war” over football. A statement was made – glory is granted to those who risk everything.
Marketing agency MediaCom Sport has entered into a commercial partnership with Barcelona and Brazil football star Neymar.
Continue reading “Neymar Partners with Global Agency MediaCom”
Nike launched today the “Risk Everything” campaign. The very first part of the Nike 2014 football campaign. Directed by Agency Wieden+Kennedy, this film outlines many Nike brand values mixed with the high pressure and heavy responsibility players have when playing for their national team.
Continue reading ““Risk Everything” Campaign: Nike Revisits Great Pressure and Heavy Responsibility on Athletes”
Castrol has signed a one-year global brand ambassador deal with Brazilian star Neymar, an agreement that is set to complement Castrol’s deal as an official sponsor of Brazil’s 2014 World Cup.
Continue reading “Neymar Joins Castrol Players Portfolio”
Nike football released their new ad featuring Brasilian players’ styles, skills and football culture. Fun, inspirational Nike stars its famous icons such as Thiago Silva, Neymar, David Luiz, Paulinho and Bernard. Even Ronaldo and Scorlari have their seconds of shine.
Continue reading “Dare to be Brasilian: New Nike Football Ad”
Qatar Airways is a FC Barcelona partner since the 2013 season. Qatar Airways and the Catalan club launched a fantastic ad campaign: Qatar Airways and FC Barcelona, a team that unites the world. An ad that could become the ad of the year.
Continue reading “Qatar Airways and FC Barcelona, A Team that Unites the World: The Best Football Ad Ever?”
Brasil’s victory in the Confederations Cup on Sunday was just the beginning of the journey towards the possibilities that await them on home soil again next summer. Nike celebrates the National Team’s victory with a dynamic digital film “Show Your Game,” that aired on digital channels shortly after the final.
Continue reading “Nike Celebrates Selecao Victory and Position itself for World Cup 2014”
Yesterday I was at the RFK Stadium in DC for the US v Germany game. Although the “unexpected” result, (yes I was cheering for Germany) something that must be pointed out was the total absence of black and white footwear.
Continue reading “Football Footwear: From Total Standardisation to Total Uniqueness”
Edson Arantes Do Nascimiento aka Pelé has been appointed as Brand Ambassador for German automotive Volkswagen. Pelé will represent VW during the 2014 World Cup and the 2016 Summer Olympics in Brasil.
Continue reading “Pelé Partners with Volkswagen”