That’s it. Today, adidas announced a record 10 year partnership deal with Manchester United worth £750 million ($1.28bn). It was to be expected after Nike recently ended negotiations with the Red Devils. Let’s have a look at how things rolled out and the outcome.
Continue reading “adidas and Manchester United £750m Deal: A Can of Worms?”
Next season, we will see Manchester United kits featuring another brand manufacturer than Nike’s. The swoosh ended the negotiations stating that the terms being sought by the English Premier League football club do not represent good value for the Nike brand and shareholders.
Continue reading “Nike Exiting Manchester United Kit Deal”