Nike Renews its Parnership with La Liga until 2019

Nike Ordem 4
Hi everyone,
Nike announced that it extended its partnership with La Liga until at least 2019. The teams will play with the new Ordem 4, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
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Nike Spent More than $6 Billion on Endorsement Deals in 13 Years

Hi everyone,Nike Pro Hypercool 3.0
Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.

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Nike Chairman Phil Knight, who Revolutionised Modern Football to Step Down

Hi everyone,Phil Knight
Phil Knight, the co-founder of Nike, has recently called time on a more than 40-year career as chairman of the sportswear company. Nike said on Tuesday that Knight has recommended that Mark Parker, the company’s chief executive, should succeed him as chairman sometime next year. Further, the company also named Travis Knight, his son, as the newest member of Nike’s board of directors.

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adidas and Manchester United £750m Deal: A Can of Worms?

Manchester United Old Trafford

Hi everyone,
That’s it. Today, adidas announced a record 10 year partnership deal with Manchester United worth £750 million ($1.28bn). It was to be expected after Nike recently ended negotiations with the Red Devils. Let’s have a look at how things rolled out and the outcome.
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