2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?

Hi everyone,Champions league logo
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
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