Paris Saint-Germain disclosed a €75 million refurbishment of its famous Parc des Princes. The objective is to launch a stadium with a 60.000 seats capacity.
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French football giants, Paris Saint-Germain, today unveiled its new brand identity with a updated logo translating their work carried out on the strategic foundations of the new Paris Saint-Germain brand.
Emirates and PSG signed a five-year extension to their shirt sponsorship deal. Dubai-based Emirates has sponsored PSG since 2006 and its current deal, reportedly worth US$5.5 million a year, is due to expire in 2014.
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Paris Saint-Germain have inked a huge deal with the Qatar Tourism Authority (QTA) that will bring the Ligue 1 leaders more than €150 million ($198.5m) over each of the next four seasons, according to reports.
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A ranking caught my attention: The top football league attendance, updated August 20 2012. A very interesting piece put together by ESPN and worldfootball.net. Major key learning, the Major League Soccer is ahead of the French Ligue 1. This said, the ranking counts a whole season for the Ligue 1, when the MLS is still ongoing.
Continue reading “Attendance for World’s Top Professional Football Leagues: MLS 1 – Ligue1: 0”
Paris Saint-Germain (PSG) has announced that it will seek to market its rapidly developing brand in-house after reaching an agreement to end its partnership with Sportfive.
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PSG have been trusting the headlines by adding a couple of super stars players to their squads. The Qatari owned club kept on this marketing momentum by partnering with GO Sports in order to strengthen their global retail presence.
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Over the past two weeks, Qatar has been heavily involved in french football. Indeed, after Qatar Investment Authority (QIA) bought 70% of PSG, Al Jazeera invested more than €90 million for the Ligue 1 TV rights from season 2012 to 2016.