I recently published an article about adidas encapsulating its 3 core brands into one ad. The “all adidas” ad was released today. The campaign features NBA star Derrick Rose, football stars David Beckham and Lionel Messi, pop icon Katy Perry, hip hop artist B.o.B., University of Notre Dame football and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.
Continue reading “adidas all in ad: Consumers are not one-dimensional”
According to the Sports Business Journal, adidas and MLS agreed on extending their partnership until 2018. A new sponsorship deal worth $200 million. Thereby, adidas strengthen its position of official sponsor and gear supplier of the MLS for the 8 years to come.
Continue reading “adidas and MLS: New Partnership until 2018”