adidas all in ad: Consumers are not one-dimensional

Hi all,
I recently published an article about adidas encapsulating its 3 core brands into one ad. The “all adidas” ad was released today. The campaign features NBA star Derrick Rose, football stars David Beckham and Lionel Messi, pop icon Katy Perry, hip hop artist B.o.B., University of Notre Dame football and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.
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