Adidas raised its forecast for sales of football products in 2012 to a new record of more than €1.6 billion ($2 billion) due to robust sales of jerseys from the German team, as well as replica match balls. It also said its coming closer to its goal of becoming the market leader in Poland by 2015 at the latest.
Continue reading “adidas Strengthens its Leadership in Football with Euro2012”
The EURO 2012 fever is on and official sponsor Castrol EDGE has announced its campaign to leverage its sponsorship of the UEFA Euro 2012, by combining technology and data analysis techniques to identify which players and teams will deliver a winning performance in Poland and Ukraine this summer.
Continue reading “Castrol Edge Launches Euro 2012 Campaign”
Euro 2012 is one week away, and here’s a quick review of the team sponsors visibility during the event. After a 100% adidas Champions League final, what does Euro 2012 tell us from a National Teams sponsorship perspective?
Nike unveiled the Euro 2012 kits of its 5 qualified teams: Portugal, Holland, Croatia, Poland and France. Nike continues its sustainability efforts kicked off during World Cup 2010 by having each kit made of 13 recycled plastic bottles.
Continue reading “Nike Euro 2012 Kits: “Better World Initiative” is the Marketing Message”
I published on The Football Lounge a couple of articles about Al Jazeera strengthening its presence on the french football market. Al Jazeera has recently re-enforced its new-found position as the dominant force in football broadcasting in France by acquiring a major rights deal to cover UEFA Euro 2012 and 2016 alongside free-to-air channels TF1 and M6.
Continue reading “Al Jazeera Acquires Euro 2012/2016 Deals and Strengthens its Presence on French Market”
According to Sport Industry biz, Thomson Sport has been appointed as Licensed Tour Operator for UEFA Euro 2012, and will work with the official tour operating programme rights across all the qualified European territories, excluding the host countries Poland and Ukraine.
Continue reading “Thomson, the Official Euro 2012 Tour Operating Programme”
The Italy PUMA Euro 2012 home kit has been officially launched ahead of the Azzurri’s friendly with Uruguay in Rome on November 15th. The new Italy home kit will be used as the four-time World Cup winners’ primary uniform during the 2012/13 international season.
Continue reading “Puma Launches Italy Euro 2012 Kits”
As the UEFA Euro 2012 qualifiers approach the final matches, Carlsberg is launching the first part of an integrated marketing campaign – challenging fans from around the world to show what they would do to win UEFA Euro 2012 tickets.
Continue reading “Carlsberg Kicks Off Euro 2012 Campaign”
adidas Group will use the UEFA EURO 2012 as a platform to achieve market leadership in Poland by 2015, CEO Herbert Hainer said Tuesday in Poland. The company expects the sponsorship will enable it to achieve leadership in the soccer category in Poland in 2012 and make significant strides in the Ukraine.
Continue reading “adidas Targets Market Leadership in Poland with UEFA EURO 2012”
Euro 2012 signed two new partnerships with Ukrsotsbank PJSC a member of UniCredit and Canon. Ukrsotsbank PJSC will be the third national sponsor and official bank for the UEFA Euro 2012. Canon will be the official imaging provider for the tournament.
Continue reading “Two New Sponsors for UEFA Euro 2012”
Epicentre K has been revealed as the first of four Ukrainian national sponsors for Uefa Euro 2012. A long-standing partner of Ukrainian soccer, serving as the title sponsor of the Ukrainian Premier League since the 2008/2009 season, the home improvement chain was officially unveiled as a national sponsor at a special ceremony in Kiev.
Continue reading “Epicentre K: UEFA Euro 2012 First National Sponsor”