Poland

adidas Strengthens its Leadership in Football with Euro2012

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Hi everyone,
Adidas raised its forecast for sales of football products in 2012 to a new record of more than €1.6 billion ($2 billion) due to robust sales of jerseys from the German team, as well as replica match balls. It also said its coming closer to its goal of becoming the market leader in Poland by 2015 at the latest.
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Castrol Edge Launches Euro 2012 Campaign

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Hi everyone,
The EURO 2012 fever is on and official sponsor Castrol EDGE has announced its campaign to leverage its sponsorship of the UEFA Euro 2012, by combining technology and data analysis techniques to identify which players and teams will deliver a winning performance in Poland and Ukraine this summer.
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UEFA Euro 2012 Teams Sponsors: Nothing New Under the Sun

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Hi everyone,
Euro 2012 is one week away, and here’s a quick review of the team sponsors visibility during the event. After a 100% adidas Champions League final, what does Euro 2012 tell us from a National Teams sponsorship perspective?

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Nike Euro 2012 Kits: “Better World Initiative” is the Marketing Message

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Hi everyone,
Nike unveiled the Euro 2012 kits of its 5 qualified teams: Portugal, Holland, Croatia, Poland and France. Nike continues its sustainability efforts kicked off during World Cup 2010 by having each kit made of 13 recycled plastic bottles.
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Al Jazeera Acquires Euro 2012/2016 Deals and Strengthens its Presence on French Market

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Hi everyone,
I published on The Football Lounge a couple of articles about Al Jazeera strengthening its presence on the french football market. Al Jazeera has recently re-enforced its new-found position as the dominant force in football broadcasting in France by acquiring a major rights deal to cover UEFA Euro 2012 and 2016 alongside free-to-air channels TF1 and M6.
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Thomson, the Official Euro 2012 Tour Operating Programme

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Hi everyone,
According to Sport Industry biz, Thomson Sport has been appointed as Licensed Tour Operator for UEFA Euro 2012, and will work with the official tour operating programme rights across all the qualified European territories, excluding the host countries Poland and Ukraine.
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Puma Launches Italy Euro 2012 Kits

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Hi everyone,
The Italy PUMA Euro 2012 home kit has been officially launched ahead of the Azzurri’s friendly with Uruguay in Rome on November 15th. The new Italy home kit will be used as the four-time World Cup winners’ primary uniform during the 2012/13 international season.
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