A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
Continue reading “A Dassler Feud Movie in the Making”
Puma reveals the 2015/16 Arsenal away kit at a fan event in front of Singapore’s famous night skyline. The kit launch was powered by fans who sang Arsenal songs in order to bring on a projection of the new away shirt, attended by Mikel Arteta, Héctor Bellerín, Olivier Giroud, Santi Cazorla, Mathieu Flamini, Mesut Özil Petr Čech, Wojciech Szczęsny, Jack Wilshere and Gabriel.
Continue reading “PUMA Launches Arsenal 2015/2016 Away Kit in Style”
Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade.
Continue reading “PUMA and Italian Football Federation Extend Partnership”
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
Continue reading “The 2014 Football Marketing Milestones”
A few months ago, Puma acquired 5% stake of Borussia Dortmund. I was pointing out a similarity to the adidas and Bayern Munich partnership. Today, Puma Chief Executive Bjoern Gulden is to take a seat on Borussia Dortmund’s supervisory board. Another major step to link BVB to Puma.
Continue reading “Puma CEO Joins Borussia Dortmund Board”
PUMA has launched its new brand platform, Forever Faster, with a mission to become the “fastest sport brand” in the world.
Continue reading “PUMA Launches Forever Faster Campaign”
The long-term partnership between PUMA and Arsenal Football Club formally began on July 1, 2014 and includes wide-ranging licensing rights to develop Arsenal-branded merchandise on a global level.
Continue reading “PUMA and Arsenal Partnership Starts: The Beginning of a New Era”
Today World Cup kits overviews for Federations in group C. Let’s have a look at Colombia, Ivory Coast, Japan and Greece playing kits..
Continue reading “World Cup 2014 Kits Overview Group C”
According to the Daily Mail, adidas is close to sign Manchester United. The 3-stripes are in pole position to clinch a world record kit deal with the Red Devils.
Continue reading “Manchester United and adidas: A World Record £60m a Year Kit Deal?”
For those who know me -or this blog-, you know by now my interest in the adidas-Nike feud. One of the best stories in sports and sports marketing are written by these 2 brands. During training , Xabi Alonso and Cristiano Ronaldo are argueing as to which brand is the best. Take a look.
Continue reading “Cristiano Ronaldo & Xabi Alonso: Nike or adidas?”
Frank Dassler, (adidas Head of Legal and Environmental Affairs and General Counsel) has been appointed President of the WFSGI (World Federation of the Sporting Goods Industry).
Continue reading “Frank Dassler Appointed President of The World Federation of the Sporting Goods Industry”
Puma kicked off its 2014 Nature of Believing campaign with the launch of the new evoPOWER football boot at a live event in Barcelona, backed by a new short film showcasing field tests of the new range featuring Puma Power players including Cesc Fàbregas, Thierry Henry, Marco Reus and Mario Balotelli.
Continue reading “EvoPower: The Super Boot Made in Puma”