A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
Continue reading “A Dassler Feud Movie in the Making”
Puma reveals the 2015/16 Arsenal away kit at a fan event in front of Singapore’s famous night skyline. The kit launch was powered by fans who sang Arsenal songs in order to bring on a projection of the new away shirt, attended by Mikel Arteta, Héctor Bellerín, Olivier Giroud, Santi Cazorla, Mathieu Flamini, Mesut Özil Petr Čech, Wojciech Szczęsny, Jack Wilshere and Gabriel.
Continue reading “PUMA Launches Arsenal 2015/2016 Away Kit in Style”
Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade.
Continue reading “PUMA and Italian Football Federation Extend Partnership”
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
Continue reading “The 2014 Football Marketing Milestones”
A few months ago, Puma acquired 5% stake of Borussia Dortmund. I was pointing out a similarity to the adidas and Bayern Munich partnership. Today, Puma Chief Executive Bjoern Gulden is to take a seat on Borussia Dortmund’s supervisory board. Another major step to link BVB to Puma.
Continue reading “Puma CEO Joins Borussia Dortmund Board”
PUMA has launched its new brand platform, Forever Faster, with a mission to become the “fastest sport brand” in the world.
Continue reading “PUMA Launches Forever Faster Campaign”
The long-term partnership between PUMA and Arsenal Football Club formally began on July 1, 2014 and includes wide-ranging licensing rights to develop Arsenal-branded merchandise on a global level.
Continue reading “PUMA and Arsenal Partnership Starts: The Beginning of a New Era”