Real Madrid Deal with Emirates: Failure to Cash in on New Shirt Deal?

Hi everyone,Emirates and Real Madrid
Real Madrid, the world’s most valuable sports team ($3.3 billion), has signed a new shirt sponsorship deal with Emirates that will pay the team $39 million annually for five years starting next season.

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FC Barcelona Extends Partnership with Etisalat

FC-Barcelona logoFC Barcelona has extended its partnership with telecommunications firm Etisalat through to June 30, 2017, while the club has announced it will unveil its new shirt sponsorship agreement with Qatar Airways on March 4.

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FC Barcelona and Qatar Foundation: A Done Deal

Hi guys,
A couple of weeks ago, I pointed out Barca fans disappointment of the partnership between the Catalan club and Qatar Foundation, as them (the fans) wanting the butter, the money for the butter and the dairyman’s daughter. The debate is now over. Indeed, the members have unanimously accepted the shirt sponsorship deal with Qatar Sports Investment that will bring in 171 million euros over five years.
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Barca Fans: The Butter, the Money for the Butter and the Dairyman’s Daughter

Hi all,
Barcelona are caught between a very strange dilemma: Making fans happy and generate revenue. Is this ever compatible anyway? Barca fans are angry that their iconic home (and away) shirt is not only stained with a sponsor, but with the Qatar Foundation one. A double problem for Sandro Rosell to deal with.

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The Top 10 Football Sponsorship Deals

Hi everyone,
As rivals argue over Manchester City football clubs’ £400m ($642.2m) sponsorship deal with Etihad Airways – both owned by Abu Dhabi – it has taken the title as football’s biggest sponsorship deal ever and will no doubt leave its Premierships rivals green with jealousy. What follows are ten other equally impressive mega bucks deals by top European football clubs.
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Bayer Leverkusen: Official Tender for the Main and Jersey Sponsorship

Hi guys,
Main jersey sponsorship is one of the most lucrative revenue stream for a football club. FC Barcelona for instance signed a €150 million shirt sponsorship deal with Qatar Foundation back in December 2010. Bayer Leverkusen adopted a different strategy.
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Nike Black 2011-2012 Away Kit for FC Barcelona

Hi guys,
Back in January 2011, I published an article about the potential 2011-2012 FC Barcelona away kit. A full black kit that could make the Catalan players look like the 3rd chapter of the Men in Black. 5 months later, the Football Lounge and other websites were quite spot on on the FC Barcelona away kit.
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