Real Madrid, the world’s most valuable sports team ($3.3 billion), has signed a new shirt sponsorship deal with Emirates that will pay the team $39 million annually for five years starting next season.
FC Barcelona has extended its partnership with telecommunications firm Etisalat through to June 30, 2017, while the club has announced it will unveil its new shirt sponsorship agreement with Qatar Airways on March 4.
Barcelona announced today that Qatar Airways will be displayed on their shirts. The club will receive payments of Eur30.5 million, Eur32 million and Eur33.5 million until the current agreement with QSI expires on June 30, 2016. A UEFA Champions League victory will be worth an additional Eur5 million.
Continue reading “Qatar Airways Lands on FC Barcelona Shirt”
Manchester United’s recently signed a seven-year shirt sponsorship deal with General Motors’ a Chevrolet brand. It is worth a record-breaking $559m (£357m), which is about £51m a year.
Continue reading “The Top 10 Shirts Sponsorship Deals: EPL Clubs Still (very) Attractive”
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!
Continue reading “2011 Football Marketing Highlights”
A couple of weeks ago, I pointed out Barca fans disappointment of the partnership between the Catalan club and Qatar Foundation, as them (the fans) wanting the butter, the money for the butter and the dairyman’s daughter. The debate is now over. Indeed, the members have unanimously accepted the shirt sponsorship deal with Qatar Sports Investment that will bring in 171 million euros over five years.
Continue reading “FC Barcelona and Qatar Foundation: A Done Deal”
Barcelona are caught between a very strange dilemma: Making fans happy and generate revenue. Is this ever compatible anyway? Barca fans are angry that their iconic home (and away) shirt is not only stained with a sponsor, but with the Qatar Foundation one. A double problem for Sandro Rosell to deal with.
As rivals argue over Manchester City football clubs’ £400m ($642.2m) sponsorship deal with Etihad Airways – both owned by Abu Dhabi – it has taken the title as football’s biggest sponsorship deal ever and will no doubt leave its Premierships rivals green with jealousy. What follows are ten other equally impressive mega bucks deals by top European football clubs.
Continue reading “The Top 10 Football Sponsorship Deals”
Main jersey sponsorship is one of the most lucrative revenue stream for a football club. FC Barcelona for instance signed a €150 million shirt sponsorship deal with Qatar Foundation back in December 2010. Bayer Leverkusen adopted a different strategy.
Continue reading “Bayer Leverkusen: Official Tender for the Main and Jersey Sponsorship”
According to Isport Connect, FC Barcelona admit that the English Premier League’s top clubs are ahead of the Catalan club in efforts to tap into the potentially lucrative Indian market. Catalan vice-president of finance Javier Faus gave more details as to why.
Continue reading “Barcelona Admit to EPL Dominance in Emerging Indian Market”
Back in January 2011, I published an article about the potential 2011-2012 FC Barcelona away kit. A full black kit that could make the Catalan players look like the 3rd chapter of the Men in Black. 5 months later, the Football Lounge and other websites were quite spot on on the FC Barcelona away kit.
Continue reading “Nike Black 2011-2012 Away Kit for FC Barcelona”
A launch that was most expected from the Catalan fans: The FC Barcelona Home kit. Nike unveiled the FC Barcelona home shirt for 2011-2012 season. The official launch will officially take place on Tuesday night at 22:00 spanish time.
Continue reading “Nike Launches the FC Barcelona 2011-2012 Home Kit”