Global clubs are always looking for new revenue streams that are a perfect match to their brand and values. Real Madrid unveiled an agreement with Versace. Football and high fashion: Yes it’s a perfect match!
Italian Serie A football club Juventus has signed a new three-year sponsorship deal with Korean electronics giant Samsung.
Continue reading “Another Global Club for Samsung”
Spanish Liga de Fútbol Profesional (LFP) and BBVA signed the extension of their strategic partnership until the end of the 2015/16 season.
Continue reading “La Liga and BBVA Extend Partnership”
Real Madrid, the world’s most valuable sports team ($3.3 billion), has signed a new shirt sponsorship deal with Emirates that will pay the team $39 million annually for five years starting next season.
adidas and Real Madrid are proud to present the official home jersey for the season 2013/14. From today onwards, Real Madrid fans may find in official Real Madrid stores, adidas and the rest of dealers, the home kit that their idols will wear this season.
Continue reading “adidas Launches the 2013-2014 Real Madrid Kit”
adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo.
Continue reading “adidas Add Flamengo to their Global Clubs Portfolio”
Emirates is becoming more and more a key player in football marketing. The Dubai based airline inked a deal with Real Madrid, and adds another global club to its already strong clubs portfolio.
Continue reading “Emirates and Real Madrid: The Sky is the Limit”
If there is a one characteristic that defines Cristiano Ronaldo it’s speed. Nike launched the new Cristiano Ronaldo 2013 collection based on speed and pace.
Continue reading “Nike Launches Summer 2013 CR7 Collection”
While some clubs publish revenue loss, others are setting the bar higher. According to the 2013 Deloitte Football Money League, Real Madrid is the 1st sports club to exceed the €500 million revenue.
Continue reading “2013 Deloitte Money League: Real Madrid 1st Sports Club to Surpass €500 million Revenue in a Single Year”
4 years in a row. Never been done before. Best player of all time. You got it, I am talking about Leo Messi. Yesterday in Zurich the Argentine won the Ballon d’Or and was crowned best player of the year for the 4th time in a row. Adidas celebrates a one-of-a-kind player with this video.
Continue reading “Ballon d’Or 2012: adidas Celebrates Messi”