Real Madrid unveiled a new agreement with the e-commerce giant Alibaba – to launch the Real Madrid official online shop on their Tmall Global platform in China. This strategic partnership allows shoppers in China to purchase official player jerseys, club apparel and club memorabilia.
Continue reading “Real Madrid Partners with e-commerce Giant Alibaba”
Real Madrid is still the world’s most valuable sports team. Forbes published its most valuable sports team list, and football trusts the podium with the Merengues ($3.44 bn), FC Barcelona ($3.2bn) and Manchester United ($2.81).
Continue reading “Real Madrid Still the Most Valuable Team and the Most Globally Impactful Brand”
Real Madrid have unveiled plans for the new Santiago Bernabeu ahead of a €400 million renovation of their famous home.
Continue reading “Real Madrid New Santiago Bernabeu Stadium”
Global clubs are always looking for new revenue streams that are a perfect match to their brand and values. Real Madrid unveiled an agreement with Versace. Football and high fashion: Yes it’s a perfect match!
When your brand sponsors the two biggest rivals in a market, there are endless ways to leverage your marketing rights. Audi is being smart and released an ad for El Clasico. That’s football.
Continue reading “Audi El Clasico: That’s Football”
Italian Serie A football club Juventus has signed a new three-year sponsorship deal with Korean electronics giant Samsung.
Continue reading “Another Global Club for Samsung”
Back in January, Manchester United was the first team valued at $3 Billion. Now, according to Forbes, Real Madrid is worth $3.4 billion.
Continue reading “Forbes Values Real Madrid at $3.4 Billion”