adidas Report Impressive Financial Figures

Hi all,
adidas announced their financial figures for the first half of 2011 with revenue increasing a massive 14%, a substantial increase of 10% on a currency-neutral basis in the second quarter of the year alone. Europe saw them have a huge leap in revenue where sales went up 21% as a result of strong increases at both Adidas and Reebok.
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adidas to Open its Biggest Global Distribution Center in Germany

Hi everyone,
The Adidas Group announced plans to open its biggest distribution center in Niedersachsenpark, Germany, in the first half of 2013. The planned distribution center will consolidate all flows and services under one roof for all three sales channels of both the adidas and Reebok brands: Wholesale, Own Retail and e-commerce.

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Nani From The Swoosh to The 3-Stripes; A Smooth Transition?

Hi everyone,
The Manchester United winger Nani was a Nike player for many years, and has recently been signed by adidas. The Portuguese striker was visiting adidas Headquarters in Herzogenaurach, Germany. There, he visited the wall of fame and the Heritage division, where he seemed to have had great fun!
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Poll: What is your favourite sports brand?

Dear all,
The sports catch up trilogy generated a massive traffic on My Football Lounge and great interest on social media (Twitter, LinkedIn etc…). A big thank you to all of you for visiting the blog, participating to the conversations and enjoying the content. For those who have not done so, please subscribe to My Football Lounge (bottom left corner) to receive the latest update on Football Marketing.

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