PUMA has announced a new long-term partnership with Football icon Mario Balotelli. The Italy striker becomes the latest sporting sensation to join PUMA’s family of star players and athletes that includes Usain Bolt, Sergio Agüero, Cesc Fàbregas, Marco Reus, Radamel Falcao.
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This morning I published a piece about the new PUMA evoSPEED outlining how Puma created a cross category product. A few minutes ago, Puma tweeted the behind the scenes of the advert featuring its major athletes. Pure fun.