Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
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In 2002, Brasil forward Ronaldo returned to center stage debuting groundbreaking boot technology. With a new, sleeker silhouette that looked more track spike than football shoe, the ‘02 Mercurial Vapor was Nike’s first sub-200 gram boot. It also featured the company’s first stitch-less upper and was designed using Nike’s first anatomical last.
Nike football released their new ad featuring Brasilian players’ styles, skills and football culture. Fun, inspirational Nike stars its famous icons such as Thiago Silva, Neymar, David Luiz, Paulinho and Bernard. Even Ronaldo and Scorlari have their seconds of shine.
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Yesterday I was at the RFK Stadium in DC for the US v Germany game. Although the “unexpected” result, (yes I was cheering for Germany) something that must be pointed out was the total absence of black and white footwear.
Continue reading “Football Footwear: From Total Standardisation to Total Uniqueness”
To pay tribute to the iconic Mercurial Vapor Ronaldo wore at the 1998 World Cup, Nike launched 1.998 pairs of the Mercurial Vapor XV. This launch is to give a hommage to one of the most famous football shoe in the industry.
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If there is a one characteristic that defines Cristiano Ronaldo it’s speed. Nike launched the new Cristiano Ronaldo 2013 collection based on speed and pace.
Continue reading “Nike Launches Summer 2013 CR7 Collection”