Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
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In 2002, Brasil forward Ronaldo returned to center stage debuting groundbreaking boot technology. With a new, sleeker silhouette that looked more track spike than football shoe, the ‘02 Mercurial Vapor was Nike’s first sub-200 gram boot. It also featured the company’s first stitch-less upper and was designed using Nike’s first anatomical last.
Nike football released their new ad featuring Brasilian players’ styles, skills and football culture. Fun, inspirational Nike stars its famous icons such as Thiago Silva, Neymar, David Luiz, Paulinho and Bernard. Even Ronaldo and Scorlari have their seconds of shine.
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Yesterday I was at the RFK Stadium in DC for the US v Germany game. Although the “unexpected” result, (yes I was cheering for Germany) something that must be pointed out was the total absence of black and white footwear.
Continue reading “Football Footwear: From Total Standardisation to Total Uniqueness”
To pay tribute to the iconic Mercurial Vapor Ronaldo wore at the 1998 World Cup, Nike launched 1.998 pairs of the Mercurial Vapor XV. This launch is to give a hommage to one of the most famous football shoe in the industry.
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If there is a one characteristic that defines Cristiano Ronaldo it’s speed. Nike launched the new Cristiano Ronaldo 2013 collection based on speed and pace.
Continue reading “Nike Launches Summer 2013 CR7 Collection”
When you have Leo Messi, one of the most marketable athlete ever, in your portfolio, opportunities to link the star to your brand are endless. Play the Messi Way is an adidas tribute to the four time Ballon d’Or winner.
Nike launched Cristiano Ronaldo’s new clothing line, which preaches an uncommon and sensible approach to competition with its title of “love to win, hate to lose.” Nike values are pointed out to promote one of their most iconic athlete.
Following last year’s Sport Industry Award winning ‘Ronaldo Tested to the Limit’ campaign, M&C Saatchi Sport & Entertainment has created a unique online game for client Castrol EDGE and its global ambassador Cristiano Ronaldo, in which 100,000 online fans will be able to challenge the Real Madrid footballer in a real-time event broadcast live on Facebook.
Continue reading “Castrol Edge Presents #RonaldoLIVE”
Real Madrid superstar Cristiano Ronaldo received 2 awards in Dubai. The Footballer of the year and Globe Soccer award. A couple of more trophies for the Portuguese international.
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Last year, I was sharing with you the deal between Castrol Edge and the Real Madrid star Cristiano Ronaldo. Castrol Edge has announced the renewal of its contract with Cristiano Ronaldo for a further two years – strengthening the existing relationship between Castrol and the Portuguese winger.
Continue reading “Ronaldo and Castrol Extend Partnership”