Inter Milan has extended its sponsorship deal with Nike for a further ten years, bringing the association of the Italian football team with the American sports giant beyond 25 years, having first linked up in 1998.
Continue reading “Nike and Inter Milan: 10 More Years”
AC Milan released #thefuture, a fantastic video showcasing the club’s values through youth development and the AC Milan Academy. A must watch.
Continue reading “AC Milan #thefuture: This is What AC Milan Stands For”
I often outline on this blog the growth of Chinese football and the heavy investment to support it from Chinese firms. Today, Inter Milan sold 15% stake to China Railway.
Continue reading “Chinese Investors Help Build New Inter Milan Stadium”
We all saw what happened between Gattuso and Joe Jordan during and after the Milan-Tottenham Champions League game. Gattuso’s behaviour made me wonder and think of what AC Milan stands for. What I saw on February 15th is not at all what AC Milan represents.
Continue reading “Why Gattuso is Dangerous for AC Milan’s Brand Image”
First of all, apologies for not posting in so many days! Hectic calendar and urgent assignments to take care of are the main reasons. I am back on track now, starting with an article on the AC Milan Lab.
Continue reading “MilanLab: The secret of eternal youth?”