Real Madrid have unveiled plans for the new Santiago Bernabeu ahead of a €400 million renovation of their famous home.
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Following last year’s Sport Industry Award winning ‘Ronaldo Tested to the Limit’ campaign, M&C Saatchi Sport & Entertainment has created a unique online game for client Castrol EDGE and its global ambassador Cristiano Ronaldo, in which 100,000 online fans will be able to challenge the Real Madrid footballer in a real-time event broadcast live on Facebook.
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La Liga giant Real Madrid has announced a partnership with Cisco that will aim to transform the Spanish capital club’s Santiago Bernabeu home into one of the most technologically advanced stadia in the world.
Real Madrid and France legend Zinedine Zidane has revealed that he will become the new director of football at the Santiago Bernabeu next season. The former player has been working closely with Madrid president Florentino Perez as a special advisor, creating a link between the first team and the management at Los Blancos.
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