A very interesting piece by Rick Liebling, a Marketing and PR expert. Rick points out that football clubs aren’t willing to understand the uniqueness of US market.
Continue reading “European Football Clubs Earn a Yellow Card”
I recently hit the 1000 articles mark and decided to give my blog a fresh new look with more features to come.
Continue reading “Welcome to Football Marketing XI”
David Beckham recently acquired an MLS franchise. He now unveiled the stadium the Florida team will be playing in. Impressive.
Continue reading “Port Miami Stadium Design Unveiled”
FIFA have announced the total contributions for the participants of the 2014 FIFA World Cup have been increased to 37 per cent compared with the last edition in South Africa in 2010.
Continue reading “World Cup 2014 Prize Money Increased to 37%”
As a former semi-pro football player, I do pay attention to brands or organizations that contribute to make football a better sport. 3 years ago, Nike launched the Nike Football Training Center Soweto that hosts more than 20,000 footballers each year. The intent of the project was to provide a lasting home for football in the dynamic community of Soweto that would continue on after the World Cup. Take a look.
Continue reading “Nike Football Training Center Soweto”
Inter Milan has extended its sponsorship deal with Nike for a further ten years, bringing the association of the Italian football team with the American sports giant beyond 25 years, having first linked up in 1998.
Continue reading “Nike and Inter Milan: 10 More Years”