Barclays has today announced a new integrated campaign for its activation of the Barclays Premier League, launching with an advert on TV and digital channels thanking fans for the support they show to their clubs.
Continue reading “Barclays Launches a New 3 Year Deal with the Premier League”
I recently outlined how non football companies can utilise football in order to showcase their products. LEGO is a great example. After paying tribute to David Beckham’s career, here is another piece from MORI Pictures featuring the 1998 World Cup game Norway vs Brasil.
Continue reading “When LEGO Bricks Tell a Football Story”
The Champions League Final in Wembley will feature a brand new adidas ball. The ball has been designed to celebrate the UEFA Champions League Finals that have taken place at the ‘home of football’ over the last 50 years.
Continue reading “The adidas Final Wembley 2013: A Tribute to Wembley”
Futsal is by essence very close to football, and many football players started off with futsal. Iniesta is one of them. Nike is utilising “Don Andres” futsal culture and style of play to promote not only the new “Elastico Finale II” shoe, but the whole futsal business category.
Continue reading “Iniesta Promotes Futsal Category”
adidas today announced a partnership with one of the world’s largest and most successful youth football clubs, Rush Soccer.
We all remember the documentary Panorama aired one day before the nomination of the 2018-2022 World Cup hosts. Panorama strikes again and points out the blatant racism and antisemitism in football in the Euro2012 co-host countries. I often mention on this blog the lack or inefficient measures taken against racism by football governing bodies. This documentary illustrates my point.
The new Nike Mercurial Vapor is out. Cristiano Ronaldo and Rafael Nadal in an epic tennis-football battle. Fun, cool, simple and very entertaining viral. A battle for speed, power and football skills. Take a look.
Continue reading “Nike Mercurial Vapor VIII: Cristiano Ronaldo vs Rafa Nadal”