What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.
Following Emirates pulling out of FIFA partners portfolio, Sony announced to plan not to renew its sponsorship contract with the Football Governing body. The Japanese electronics maker needs to prioritise its restructuring efforts, people familiar with the matter told Reuters.
Continue reading “Sony Not Planning to Renew FIFA Sponsorship”
Hi football marketers,
When a brand sponsors an event, the rights holder’s positive or negative image has a knock on effect on the brands linked to that event. The past few days, FIFA sponsors spoke up and urged FIFA to clarify Qatar bribery allegations.
Continue reading “Qatar Bribery Allegations: FIFA Sponsors are Walking on Thin Ice”
FIFA and Sony have extended their range of 4K broadcast initiatives for the 2014 World Cup national team tournament.
Continue reading “Sony Launches 4K Coverage Initiative at 2014 World Cup”
According to FIFA website, global music superstar Ricky Martin is inviting football and music fans from all over the world to take part in the FIFA World Cup Official Music Programme by submitting songs for the Official Album of the 2014 FIFA World Cup.
The goal line technology in football is a topic FIFA officials have been far from being clear and consistent. The Major League Soccer however, would use the goal line technology and potentially add another milestone to grow football in the United States.