FC Bayern Munich manager Pep Guardiola has been officially announced today as an adidas ambassador. Formerly a cultured defensive midfielder for FC Barcelona and Spain, Guardiola is now undoubtedly one of the best managers in the game and over the course of his career he has become one of the most decorated names in football.
Continue reading “Pep Guardiola, the New adidas Ambassador: Even Coaches Make the Switch!”
FC Barcelona and Panasonic Corporation have signed a new global collaboration agreement that will see the Japanese company become an official partner of the Catalan giants.
Continue reading “Panasonic is the Official Partner of FC Barcelona”
Brasil’s victory in the Confederations Cup on Sunday was just the beginning of the journey towards the possibilities that await them on home soil again next summer. Nike celebrates the National Team’s victory with a dynamic digital film “Show Your Game,” that aired on digital channels shortly after the final.
Continue reading “Nike Celebrates Selecao Victory and Position itself for World Cup 2014”
This coming season, the Barclays Premier League in England, La Liga in Spain and Serie A in Italy — as well as the Brasilian league — will play with the new Nike Incyte Ball, the latest in football technology.
Continue reading “The Nike INCYTE Matchball for The Premier League, Serie A and La Liga”
adidas and Real Madrid are proud to present the official home jersey for the season 2013/14. From today onwards, Real Madrid fans may find in official Real Madrid stores, adidas and the rest of dealers, the home kit that their idols will wear this season.
Continue reading “adidas Launches the 2013-2014 Real Madrid Kit”
adidas extended the partnership with Real Madrid until end of season 2019-2020 for a record sponsorship deal of €32 million a year. The 3-stripes secure one of the most lucrative sponsorship deal in football.
Continue reading “Real Madrid and adidas until 2019-2020”
Euro 2012 is over and the event was watched, acclaimed and followed in the United States. Living in NYC, I noticed that although the timezone, the distance and the fact that soccer is not a traditional U.S sport, Euro 2012 received a heavy media presence.
Continue reading “EURO 2012 Audience Up 51% Compared to 2008 in the U.S.”
Real Madrid and adidas launched the 2012-2013 home kit of the Merengues. With the tagline we all play, adidas launched a Real white and black kit, with its key players and invite fans to celebrate and play. Take a look.
On the Football Lounge, I often focus on the 3 major football kit suppliers: adidas, Nike and Puma. The 2012 Football Kit Supplier released by SPORT+MARKT outlines the fact that these 3 brands are leading the football licensed business.
Continue reading “The 2012 Football Kit Supplier Survey: Jersey Licensing Top Revenue Stream”
The Houston Dynamo’s new home has a name ahead of its May 12 debut. The MLS franchise will play in BBVA Compass Stadium beginning next season thanks to a newly announced naming rights deal with the banking giant based in Birmingham, Alabama.
Continue reading “New Naming Rights for MLS Dynamo Houston”