Confederations Cup 2013: The World Cup 2014 Full Scale Rehearsal

Hi everyone,Confederations Cup 2013
With 2014 FIFA World Cup qualifiers in full swing, all attention is turning to the international competition and the teams gearing up to compete in the world’s most exciting football tournament.

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FIFA Executive to Speak at Brand Licensing Europe

Hi everyone,
Brand Licensing Europe has announced that its second keynote speaker at the 2012 show will be Ralph Straus of FIFA. As head of strategy and brand management at FIFA, Strauss will discuss how the football governing body is managing its global licensing program in the run-up to the 2014 FIFA World Cup, in the BLE Big Interview on Oct. 17.
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Racism at Euro2012: Panorama Strikes…..again!

Hi guys,
We all remember the documentary Panorama aired one day before the nomination of the 2018-2022 World Cup hosts. Panorama strikes again and points out the blatant racism and antisemitism in football in the Euro2012 co-host countries. I often mention on this blog the lack or inefficient measures taken against racism by football governing bodies. This documentary illustrates my point.

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Game, Set, Fans: 10 Sports Marketing Trends for 2012

Dear all,
Last year, Tomas Janca published the 10 Sports Marketing Trends for 2011. For 2012, Tomas provides again the industry with a very solid Sports Marketing piece where he gives his expertise as a sports marketer and also provide with best practices from diverse sources, including the Football Lounge. Thanks Tomas for the great work!
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