Juventus star Paul Pogba is set to land a massive £31million sponsorship deal with adidas. The French international is set to sign an endorsement deal with the 3-stripes after being at the centre of a bidding war between adidas and archrival Nike.
Continue reading “Pogba Signs a £31million sponsorship deal with adidas”
Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.
Sports marketing is unpredictable. A brand may partner with the best football team or athlete, there is no guarantee that this team or athlete will attend the World Cup. So, how do you communicate around your asset, maximise on brand exposure when your asset is not present at the biggest event in the world? EA and Nike show us how.
Continue reading “Your Assets are Missing the World Cup? No Big Deal For Nike and EA Sports”
I recently learned that Michael Riehl, my boss when I was working at adidas in Sports Marketing passed away. This news deeply shocked and saddened me.
Continue reading “Michael Riehl adidas Senior VP Global Brands and Sports Dies”
On January 1 2011, Nike took over a 38 year partnership the French Football Federation had with adidas. Nike and FFF inked a 7.5 season deal worth €320 million from 2011. A €42.6 million deal per season. Problem is, the French Women National Team plays with adidas gear at the Olympics.
Continue reading “French Women National Team at the Olympics: Nike and adidas Feud Still On”
Last year, Tomas Janca published the 10 Sports Marketing Trends for 2011. For 2012, Tomas provides again the industry with a very solid Sports Marketing piece where he gives his expertise as a sports marketer and also provide with best practices from diverse sources, including the Football Lounge. Thanks Tomas for the great work!
Continue reading “Game, Set, Fans: 10 Sports Marketing Trends for 2012”