French Women National Team in adidas at London Olympics: FFF Owes Nike €5 Million

Hi everyone,
The French Women National Team endorsed adidas gear at the Olympics in London instead of their official kit supplier’s Nike. I doubted that Nike would stand still on this matter since they sponsor FFF for €42.6 million a year. Nike took action and FFF owes the swoosh €5 million.
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Nike Official Sponsor of the Chinese Soccer League


Hi everyone,
Nike set to sponsor the CSL (Chinese Soccer League) for supposedly a 15 million dollar deal a year for the next 10 years. According to the Beijing Times, the deal will provide 12 league teams 732,000 dollars each in equipment and apparel and 220,000 dollars in cash for the 2009 season, remaining funds would go to the league. Nike takes ownership of a fast growing football market.
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The French Football Federation, 38 years of 3 stripes

Hello all,

I was reading a french news forum the other day and one comment caught my attention. Although 95% of the comments on this forum are senseless, immature and inappropriate, this member had an interesting view about Nike being the new sponsor of the French Football Federation in 2011. He said: “it will be weird to me not to see 3 stripes on the French shirt! It will be like watching any other team but France”.

Indeed, for those who have not followed the not really recent football marketing news, from 2011 the French Football Federation (F.F.F) will be equipped with Nike products. Nike and the FFF agreed on a 7.5 season contract which amounts to € 42,66 million per season.

Continue reading “The French Football Federation, 38 years of 3 stripes”