Hi everyone,
The 2013 Champions League final saw the dominance of German football, two fantastic teams from an underestimated Bundesliga. On a sports marketing standpoint, Bayern Munich victory gave adidas the lead on the amount of sponsored team victories in Champions League.
Continue reading “Champions League: The Two Horse Race Continues”
Hi everyone,
Those who watched PSG being crowned french Champion yesterday also saw the launch of the 2013-2014 Nike kit. A kit that will for sure create some buzz. But, like I always say, there is no good or bad buzz. Buzz is buzz!
Hi everyone,
Nike’s iconic Mercurial inspired Kobe Bryant new Basketball shoe. In other words, how a football boot can be an marketing inspiration for other sports categories.
Continue reading “Mercurial: When a Football Boot Inspires other Categories”
Hey guys,
Sorry I have not posted in a while. Heavy travelling and lot to do are the main reasons. Let me catch up with a couple of football marketing stories that recently happened. First and foremost, the match England v Brazil was the last one The 3 Lions wore an Umbro kit.
Continue reading “England and Umbro: For Over 50 years, We Just Dit it.”
Hi everyone,
The French Women National Team endorsed adidas gear at the Olympics in London instead of their official kit supplier’s Nike. I doubted that Nike would stand still on this matter since they sponsor FFF for €42.6 million a year. Nike took action and FFF owes the swoosh €5 million.
Continue reading “French Women National Team in adidas at London Olympics: FFF Owes Nike €5 Million”
Hi everyone,
Nike set to sponsor the CSL (Chinese Soccer League) for supposedly a 15 million dollar deal a year for the next 10 years. According to the Beijing Times, the deal will provide 12 league teams 732,000 dollars each in equipment and apparel and 220,000 dollars in cash for the 2009 season, remaining funds would go to the league. Nike takes ownership of a fast growing football market.
Continue reading “Nike Official Sponsor of the Chinese Soccer League”
Hello all,
I was reading a french news forum the other day and one comment caught my attention. Although 95% of the comments on this forum are senseless, immature and inappropriate, this member had an interesting view about Nike being the new sponsor of the French Football Federation in 2011. He said: “it will be weird to me not to see 3 stripes on the French shirt! It will be like watching any other team but France”.
Indeed, for those who have not followed the not really recent football marketing news, from 2011 the French Football Federation (F.F.F) will be equipped with Nike products. Nike and the FFF agreed on a 7.5 season contract which amounts to € 42,66 million per season.
Continue reading “The French Football Federation, 38 years of 3 stripes”
On March 3, I gave a strong credit to the Nike football kits for the World Cup. They are made from 8 recycled plastic bottles and consequently Nike is making a bold statement by integrating the sustainable element to football. No doubt that it will be a great buzz during the World Cup in South Africa.
The swoosh did not
overlook retail distribution though. The Federations shirts will be sold…………in a plastic bottle. I would hope that they have not used more bottles for jersey packaging than bottles to make those jerseys! A simple pull tab in the middle of the bottle hides the opening, and the federation shirt is yours. The idea is simple, inspirational and smart. We may wonder why using a plastic bottle to sell shirts made from plastic bottles. Well, as a marketer, I would argue that selling jersey made out of a plastic bottle IN a plastic bottle was the best marketing element to drive the consumer’s purchase. In addition, an interesting add on is a USB key which stores Nike press releases and HD pictures of the complete range. A cool way to provide a unique gift for clients: Marketing Lagniappe?
Football Marketing XI 