The 2014 Football Marketing Milestones

Hi everyone,brazil 2014
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
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Attendance for World’s Top Professional Football Leagues: MLS 1 – Ligue1: 0

Hi everyone,
A ranking caught my attention: The top football league attendance, updated August 20  2012. A very interesting piece put together by ESPN and worldfootball.net. Major key learning, the Major League Soccer is ahead of the French Ligue 1. This said, the ranking counts a whole season for the Ligue 1, when the MLS is still ongoing.
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After Henry and Aguero, PUMA Adds Fabregas to its Portfolio

Hi guys,
Recently, PUMA added Aguero to its players’ portfolio. Fabregas is now a new addition to PUMA’s football athletes. The former Arsenal captain will wear Puma’s new PowerCat 1.12 boot and will be the face of the German sportswear brand’s global marketing campaign for the footwear.
Continue reading “After Henry and Aguero, PUMA Adds Fabregas to its Portfolio”