I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
Continue reading “The 2014 Football Marketing Milestones”
Thierry Henry has announced his retirement from football and will join Sky Sports as a football expert and ambassador from the start of 2015.
Continue reading “Thierry Henry Starts a New Career at Sky Sports”
Puma kicked off its 2014 Nature of Believing campaign with the launch of the new evoPOWER football boot at a live event in Barcelona, backed by a new short film showcasing field tests of the new range featuring Puma Power players including Cesc Fàbregas, Thierry Henry, Marco Reus and Mario Balotelli.
Continue reading “EvoPower: The Super Boot Made in Puma”
I am always amazed at people’s creativity especially when it’s combined with crazy Photoshop skills. Thierry Henry scored the 400th goal of his career and celebrated Thierry Henry’s style which triggered creativity from fans. Have a look.
Continue reading “#Henrying: So Inspirational!”
Puma has launched the ‘Puma Football Club’ a new virtual football community, ahead of the new 2013/14 season, featuring brand ambassadors including Cesc Fàbregas, Sergio Agüero, Marco Reus and Gianluigi Buffon.
Continue reading “Puma Football Club to Engage Fans”
Lionel Messi will lead an all-star cast in a charity match held in Chicago this summer. The Barcelona and Argentina superstar will be joined by the likes of Cesc Fabregas and Thierry Henry, while France and Juventus legend David Trezeguet is among a list of ‘veterans’ also taking part.
Major League Soccer’s community outreach initiative, today unveiled a new public service announcement as part of the League’s ongoing anti-discrimination campaign, ‘Don’t Cross The Line.’