The Mayor of London, Boris Johnson, has given final approval for the £400m development of Tottenham Hotspur’s new White Hart Lane stadium.
Continue reading “London Approves Tottenham Hotspur’s New Stadium”
Under Armour and Tottenham Hotspurs have kicked off a compelling development programme. It’s a new competition offering the most dedicated young footballers in the England the opportunity to train like a professional player and showcase their skills on the pitch at White Hart Lane.
Continue reading “Under Armour and Tottenham Hotspur Launch Youth Training Programme”
Tottenham have agreed a lucrative five-year sponsorship deal with AIA from the start of next season. The insurance services provider linked up with Spurs at the start of the 2013/14 season as cup shirt partner, and will become principal global partner from the start of next term.
Continue reading “Spurs Ink Shirt Sponsorship Deal with AIA until 2019”
Tottenham Hotspur and Under Armour launched their campaign Road to Glory to engage and challenge fans. The contest is to find and reward the most passionate Hotspur fans and reward the winning team with a VIP trip to London for Tottenham Hotspur’s final match of the season against Sunderland on May 19 2013.
Continue reading “Under Armour and Tottenham Engage Fans with The Road to Glory Campaign”
London Premier League club Tottenham Hotspur has signed a new licensing deal with U.S. online retailer Sports Endeavors to bring Spurs products to its growing U.S. fan base.
Continue reading “Tottenham Hotspur to Expand on U.S. Market”
Under Armour and Tottenham Hotspur Football Club today unveiled the Club’s new home and away kits for the coming 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour’s first kit supply agreement with a Barclays Premier League team and represents the brand’s largest team sponsorship to date.
English Premier League football club Tottenham Hotspur has announced a new three-year license with U.K.-based Forever Collectibles. Forever Collectibles will produce a wide range of gift, plush and souvenir products including glassware, stationery, accessories and luggage that will be distributed at high street and online retailers.
Continue reading “Tottenham Hotspur Partner with Forever Collectibles”
I often point out Under Armour’s effort to tap into football, and another example adds to the list. Under Armour announced a multiyear partnership with England international and Tottenham Hotspur Football Club First-Team defender Michael Dawson.
Continue reading “Under Armour Partners with Michael Dawson”
Tottenham Hotspur are on a branding awareness spree. Indeed, their “Glory Glory” slogan is the Spurs’ leitmotiv as they embark on a major business rebranding. Great opportunity for Under Armour who will take over THFC from next season onwards.
Continue reading “The Spurs on a Branding Awareness Spree. Great News for….Under Armour”
This week’s top sponsorship stories are selected from I.Sportconnect, Sport Industry biz and World Football Insider. Enjoy the read and have a great week end!
Continue reading “Top Football Sponsorship stories of the week”
This year, the Premier League clubs have reached an astonishing amount of £99.75 million for their shirt sponsorship deals. This is a significant increase compared to last year’s £71.8 million jersey sponsorship. World record for one league (Barclays Premier League) for one season (2010-2011). The German Bundesliga was the record owner, as last year’s german football shirts sponsorship deal was up to £98.7 million (keeping in mind the GBP to EUR exchange rate in April 2010).
Continue reading “Premier League Sponsorship Deals: recession? what recession??”
The FIFA delegation in charge of inspecting the 2018-2022 bidding nation sset sail to England for a 4 day inspection. The inspection team, led by Harold Mayne-Nicholls, the president of Chilean Football Federation, and includes Danny Jordaan, the head of the organising committee for this year’s World Cup in South Africa, arrived in London yesterday to begin its tour of venues and facilties. Continue reading “England, World Cup 2018-2022 Bidding Nation”