Barça is the first sports club anywhere in the world to reach 100 million followers on social networks. The club gains about 100,000 new followers a day on over 30 different official channels on Facebook, Twitter, Instagram, YouTube, Google+ and Tencent Weibo.
Continue reading “FC Barcelona: Social Medias King”
The adidas Group has avoided making more than 1 million physical samples since 2010, by developing 3D images of products during the sell-in process, the company reported on its blog.
Continue reading “adidas Cuts Costs by Using Virtual Samples”
Nitrogram’s newly launched “Nitrogram 50.” The ranking is determined by the number of followers of their account (Audience) and number of posts on their hashtag (Contributors). Based on this, the Nike brand comes out to be the most popular.
Nike launched the new England kit after the FA signed a deal with the swoosh following a 50+ year partnership with Umbro. The kit created an “outrage” within the English fans, claiming it has a too similar look to the Germany 70 kit. People, it’s a football kit….nothing more!
Continue reading “The New England Shirt: It’s only a Shirt. It is what the players do in it that counts!”
adidas football have launched their latest mobile gaming app to promote the forthcoming release of the next generation adizero™ f50 boot. From today, football fans can download the exclusive ‘f50 Game’ app via the Apple Appstore or Google Play, unlocking unique adidas content which includes a game, 360˚product tour and other f50-related experiences.
Continue reading “adidas Challenges Fans with new Mobile App Gaming Experience”
The EURO 2012 fever is on and official sponsor Castrol EDGE has announced its campaign to leverage its sponsorship of the UEFA Euro 2012, by combining technology and data analysis techniques to identify which players and teams will deliver a winning performance in Poland and Ukraine this summer.
Continue reading “Castrol Edge Launches Euro 2012 Campaign”
Busy few days kept me away from writing about what happened in football marketing recently. Let me start with the launch of the Liverpool 2012-2013 kits. One of the most popular piece on my blog is about the potential 2012-2013 LFC kits. Well, I was not far off from the truth.
Continue reading “Liverpool 2012-2013 Kits: The Dawn of a New Era”
Liverpool Football Club continue their pioneering use of social media becoming the first Premier League club to launch on the Pinterest network, the world’s fastest growing new social media site. (pinterest.com/officiallfc/).
Nike has launched a campaign for the new year, suggesting that we all step up and ‘Make It Count’. The campaign stars a number of the UK’s top athletes making personal pledges for 2012.
Continue reading “2012 Make it Count Campaign from Nike”
From now on, fans of the Ligue 1, Ligue 2 and Coupe de la Ligue can follow the latest news directly on the recently-launched Facebook pages, which are specifically-dedicated to each competition.
Mexican Primera Division side Jaguares have taken their dedication to Twitter to a new level, by printing players official account names on the back of their shirts. This isn’t the first time that soccer and social media have collided, as many Premier League stars use Twitter and Facebook to interact with their fans.
Continue reading “Jaguares de Chiapas Bring Twitter to a New Level”