Last year, I was sharing with you the deal between Castrol Edge and the Real Madrid star Cristiano Ronaldo. Castrol Edge has announced the renewal of its contract with Cristiano Ronaldo for a further two years – strengthening the existing relationship between Castrol and the Portuguese winger.
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As the UEFA Euro 2012 qualifiers approach the final matches, Carlsberg is launching the first part of an integrated marketing campaign – challenging fans from around the world to show what they would do to win UEFA Euro 2012 tickets.
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adidas Group will use the UEFA EURO 2012 as a platform to achieve market leadership in Poland by 2015, CEO Herbert Hainer said Tuesday in Poland. The company expects the sponsorship will enable it to achieve leadership in the soccer category in Poland in 2012 and make significant strides in the Ukraine.
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Euro 2012 signed two new partnerships with Ukrsotsbank PJSC a member of UniCredit and Canon. Ukrsotsbank PJSC will be the third national sponsor and official bank for the UEFA Euro 2012. Canon will be the official imaging provider for the tournament.
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European soccer’s governing body, UEFA, has reached an exclusive agreement with Italian state owned public service broadcaster RAI Radiotelevisione Italiana for the nation’s broadcast rights to the 2012 UEFA European Championships in Poland/Ukraine.
Continue reading “Italy TV Rights for Euro 2012 Awarded to Rai”
Epicentre K has been revealed as the first of four Ukrainian national sponsors for Uefa Euro 2012. A long-standing partner of Ukrainian soccer, serving as the title sponsor of the Ukrainian Premier League since the 2008/2009 season, the home improvement chain was officially unveiled as a national sponsor at a special ceremony in Kiev.
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