adidas Targets €2 Billion sales in Football in 2014

Hi everyone,world-cup-2014-logo
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
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Vieira Launches the Western Union PASS Initiative

Hi everyone,
Patrick Vieira explains a new initiative from The Western Union Company, the new Global Partner of the UEFA Europa League, and the Western Union Foundation, who will turn every successful pass in this season’s competition into funding to support one day’s education for young people around the world.
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