The EURO 2012 fever is on and official sponsor Castrol EDGE has announced its campaign to leverage its sponsorship of the UEFA Euro 2012, by combining technology and data analysis techniques to identify which players and teams will deliver a winning performance in Poland and Ukraine this summer.
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We all remember the documentary Panorama aired one day before the nomination of the 2018-2022 World Cup hosts. Panorama strikes again and points out the blatant racism and antisemitism in football in the Euro2012 co-host countries. I often mention on this blog the lack or inefficient measures taken against racism by football governing bodies. This documentary illustrates my point.
According to Sport Industry biz, Thomson Sport has been appointed as Licensed Tour Operator for UEFA Euro 2012, and will work with the official tour operating programme rights across all the qualified European territories, excluding the host countries Poland and Ukraine.
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As the UEFA Euro 2012 qualifiers approach the final matches, Carlsberg is launching the first part of an integrated marketing campaign – challenging fans from around the world to show what they would do to win UEFA Euro 2012 tickets.
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adidas Group will use the UEFA EURO 2012 as a platform to achieve market leadership in Poland by 2015, CEO Herbert Hainer said Tuesday in Poland. The company expects the sponsorship will enable it to achieve leadership in the soccer category in Poland in 2012 and make significant strides in the Ukraine.
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Euro 2012 signed two new partnerships with Ukrsotsbank PJSC a member of UniCredit and Canon. Ukrsotsbank PJSC will be the third national sponsor and official bank for the UEFA Euro 2012. Canon will be the official imaging provider for the tournament.
Continue reading “Two New Sponsors for UEFA Euro 2012”