Huge news today. Nike is supposedly on the verge to replace Umbro as official kit supplier for the England National Team. According to various sources, Nike could launch a new England kit as early as next May despite the contract linking Umbro to the England football team until 2018.
Continue reading “Nike to Replace Umbro for England Football National Team?”
According to Sport Business, Nike has announced its intention to sell Umbro and focus its efforts on driving growth in its own brand along with Jordan, Converse and Hurley, just four years after having acquired the football-focused company.
Continue reading “After 4 Years, Nike Divorces Umbro”
Euro 2012 is one week away, and here’s a quick review of the team sponsors visibility during the event. After a 100% adidas Champions League final, what does Euro 2012 tell us from a National Teams sponsorship perspective?
Continue reading “UEFA Euro 2012 Teams Sponsors: Nothing New Under the Sun”
From 2013-2014 season onwards, Nike will be Manchester City official kit supplier. Not so much of a surprise as Umbro is part of the Nike Group, and it was -to me – just a matter of time until Manchester City endorse Nike gear.
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The sports catch up trilogy generated a massive traffic on My Football Lounge and great interest on social media (Twitter, LinkedIn etc…). A big thank you to all of you for visiting the blog, participating to the conversations and enjoying the content. For those who have not done so, please subscribe to My Football Lounge (bottom left corner) to receive the latest update on Football Marketing.
Continue reading “Poll: What is your favourite sports brand?”
This sport chronological trilogy has triggered a massive traffic and I thank every single one of you for stopping by. Today, the last chapter is called “adidas, Puma, Nike: a sport legacy”. These brands are fully established sports brands and have inspired other brands to tap into the sport industry. They left a legacy or heritage not only to themselves but to other brands that have now models to get inspiration from. From 1996 until today, adidas, Puma and Nike have grown significantly with fantastic athletes by their sides.
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This week, great partnerships are being signed off. Yesterday, after adidas and the MLS
unveiled their deal to the public, today, the English Football Association and their 60 year old partner Umbro released theirs. Umbro, owned by Nike Inc., has extended its sponsorship deal with the English Football Association until 2018.
Continue reading “English FA and Umbro extend partnership”