Tag: UMU

World Cup Sponsors Get their Appraisal

July 9, 2010

Hello everyone,
On June 18, I wrote an article on how non World Cup sponsors are linking their brand to the biggest football event. Consumer’s awareness on Nike as a World Cup partner significantly increased. I based my sources on a survey The Nielsen Company carried out from May 7th to June 6th 2010, therefore before World Cup starts.

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The adidas UMU campaign; Unity and Diversity in South Africa

June 8, 2010

Hello all,
On February 17, I interviewed Gavin Cowley (adidas South Africa Marketing Director and local head 2010 FIFA World Cup). We discussed several topics, one of them being the adidas UMU campaign. UMU stands for Unite Mzansi Unite (Mzansi means South Africa in Bantu language) which symbolises diversity and unity, a key brand attribute for the 3-stripes.

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