Under Armour

Under Armour Signs a Strategic Partnership with St Pauli and Elevates Retail Presence in Munich

Posted on Updated on

StPauliUA
Hi everyone,
Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand’s aggressive global expansion plans.
Read the rest of this entry »

New Football Milestone for Under Armour: A Multi-Year Technical Sponsorship of São Paulo

Posted on

Hi everyone,big_Sao Paulo Fc01
Under Armour extends its football portfolio by adding Sao Paulo, the iconic and most successful football club. From May 1st, the Paulista 1st team and grassroot teams will be outfitted in UA matchwear and trainingwear gear. 
Read the rest of this entry »

Under Armour and Tottenham Hotspur Launch Youth Training Programme

Posted on

Hi guys,underarmour logo
Under Armour and Tottenham Hotspurs have kicked off a compelling development programme. It’s a new competition offering the most dedicated young footballers in the England the opportunity to train like a professional player and showcase their skills on the pitch at White Hart Lane.
Read the rest of this entry »

adidas Secures Chelsea as Their Premier League Global Asset

Posted on Updated on

its-blue-what-else-matter-chelsea-adidas-football
Hi everyone,
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
Read the rest of this entry »

The Football Lounge is 3 Years Old!

Posted on Updated on

Karl & WC 2aHi chaps,
My football marketing blog is 3 years old today! Thanks a million to all of you who read, interact, send emails, retweet, etc….I do enjoy blogging and hope I got you addicted to football marketing!
Read the rest of this entry »

Why is Warrior More Than a Challenger in Football

Posted on Updated on

Hi guys,Liverpool kit away 2012-2013
In January 2012 Warrior Sports officially announced its ground breaking deal with Liverpool FC starting in for the 2012/2013 season. The Boston based company replaced adidas and consequently signed its first major football deal. Warrior continues to break through the football clutter by signing Everton player Marouane Fellaini.
Read the rest of this entry »

Under Armour and Tottenham Engage Fans with The Road to Glory Campaign

Posted on Updated on


Hi guys,
Tottenham Hotspur and Under Armour launched their campaign Road to Glory to engage and challenge fans. The contest is to find and reward the most passionate Hotspur fans and reward the winning team with a VIP trip to London for Tottenham Hotspur’s final match of the season against Sunderland on May 19 2013.
Read the rest of this entry »