Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand’s aggressive global expansion plans.
Continue reading “Under Armour Signs a Strategic Partnership with St Pauli and Elevates Retail Presence in Munich”
Under Armour extends its football portfolio by adding Sao Paulo, the iconic and most successful football club. From May 1st, the Paulista 1st team and grassroot teams will be outfitted in UA matchwear and trainingwear gear.
Continue reading “New Football Milestone for Under Armour: A Multi-Year Technical Sponsorship of São Paulo”
Under Armour and Tottenham Hotspurs have kicked off a compelling development programme. It’s a new competition offering the most dedicated young footballers in the England the opportunity to train like a professional player and showcase their skills on the pitch at White Hart Lane.
Continue reading “Under Armour and Tottenham Hotspur Launch Youth Training Programme”
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
Continue reading “adidas Secures Chelsea as Their Premier League Global Asset”
My football marketing blog is 3 years old today! Thanks a million to all of you who read, interact, send emails, retweet, etc….I do enjoy blogging and hope I got you addicted to football marketing!
Continue reading “The Football Lounge is 3 Years Old!”
In January 2012 Warrior Sports officially announced its ground breaking deal with Liverpool FC starting in for the 2012/2013 season. The Boston based company replaced adidas and consequently signed its first major football deal. Warrior continues to break through the football clutter by signing Everton player Marouane Fellaini.
Continue reading “Why is Warrior More Than a Challenger in Football”
Tottenham Hotspur and Under Armour launched their campaign Road to Glory to engage and challenge fans. The contest is to find and reward the most passionate Hotspur fans and reward the winning team with a VIP trip to London for Tottenham Hotspur’s final match of the season against Sunderland on May 19 2013.
Continue reading “Under Armour and Tottenham Engage Fans with The Road to Glory Campaign”
Under Armour and Tottenham Hotspur Football Club today unveiled the Club’s new home and away kits for the coming 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour’s first kit supply agreement with a Barclays Premier League team and represents the brand’s largest team sponsorship to date.
According to SPORT+MARKT, the combined value of English Premier League (EPL) kit deals has hit Eur109.7 million this season, making it the most lucrative market in European football for apparel contracts.
Continue reading “Premier League Leads European Kit League Race”
According to Sport Business, Under Armour has hired brand communications agency PrettyGreen as lead PR agency partner in the UK. PrettyGreen has been contracted to build awareness of the Under Armour brand, products and sponsorships within the UK for an undisclosed fee.
Continue reading “Under Armour Appoints PrettyGreen to Build Awareness in UK Market”
I often point out Under Armour’s effort to tap into football, and another example adds to the list. Under Armour announced a multiyear partnership with England international and Tottenham Hotspur Football Club First-Team defender Michael Dawson.
Continue reading “Under Armour Partners with Michael Dawson”
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!
Continue reading “2011 Football Marketing Highlights”