Tottenham – Under Armour 2012-2013 Kits: To Dare Is To Do

Hi everyone,
Under Armour and Tottenham Hotspur Football Club today unveiled the Club’s new home and away kits for the coming 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour’s first kit supply agreement with a Barclays Premier League team and represents the brand’s largest team sponsorship to date.

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Under Armour Appoints PrettyGreen to Build Awareness in UK Market

Hi guys,
According to Sport Business, Under Armour has hired brand communications agency PrettyGreen as lead PR agency partner in the UK. PrettyGreen has been contracted to build awareness of the Under Armour brand, products and sponsorships within the UK for an undisclosed fee.
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Under Armour gets Premier League Presence with Spurs Deal

Hi everyone,
Tottenham Hotspur signed a deal with Baltimore based brand Under Armour. The American sportswear brand signs its first deal with an English Premier League club. Under Armour will take over from Puma at the start of the 2012-2013 season. The terms are reported to be $80 million over 5 years.
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Under Armour International Marketing Director Interview

Under Armour is a Global sportswear company that has built a leading brand name in the hi-tech athletic gear. Under Armour traditional focus has been on compression (tight fitting) performance attire, but with a strategic marketing approach has also begun to offer a wide variety of products in other sports such as Football.

In a highly competitive sport, Under Armour launched in 2006 its first American football boots and gained 20% of the market that year. The company is constantly growing. For the fiscal year 2009, net revenue grew 18.1% from 2008 to $856.4 million.

I am interviewing Blair Tripodi. He is the Under Armour International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director. He is at Under Armour since 2006 and I am getting his views on Under Armour expansion in football and ultimately how Under Armour can challenge the largest established football brands.

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