Under Armour and Tottenham Hotspur Football Club today unveiled the Club’s new home and away kits for the coming 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour’s first kit supply agreement with a Barclays Premier League team and represents the brand’s largest team sponsorship to date.
According to SPORT+MARKT, the combined value of English Premier League (EPL) kit deals has hit Eur109.7 million this season, making it the most lucrative market in European football for apparel contracts.
Continue reading “Premier League Leads European Kit League Race”
According to Sport Business, Under Armour has hired brand communications agency PrettyGreen as lead PR agency partner in the UK. PrettyGreen has been contracted to build awareness of the Under Armour brand, products and sponsorships within the UK for an undisclosed fee.
Continue reading “Under Armour Appoints PrettyGreen to Build Awareness in UK Market”
I often point out Under Armour’s effort to tap into football, and another example adds to the list. Under Armour announced a multiyear partnership with England international and Tottenham Hotspur Football Club First-Team defender Michael Dawson.
Continue reading “Under Armour Partners with Michael Dawson”
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!
Continue reading “2011 Football Marketing Highlights”
Tottenham Hotspur signed a deal with Baltimore based brand Under Armour. The American sportswear brand signs its first deal with an English Premier League club. Under Armour will take over from Puma at the start of the 2012-2013 season. The terms are reported to be $80 million over 5 years.
Continue reading “Under Armour gets Premier League Presence with Spurs Deal”
Under Armour is a Global sportswear company that has built a leading brand name in the hi-tech athletic gear. Under Armour traditional focus has been on compression (tight fitting) performance attire, but with a strategic marketing approach has also begun to offer a wide variety of products in other sports such as Football.
In a highly competitive sport, Under Armour launched in 2006 its first American football boots and gained 20% of the market that year. The company is constantly growing. For the fiscal year 2009, net revenue grew 18.1% from 2008 to $856.4 million.
I am interviewing Blair Tripodi. He is the Under Armour International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director. He is at Under Armour since 2006 and I am getting his views on Under Armour expansion in football and ultimately how Under Armour can challenge the largest established football brands.