Football (or soccer) in the US is growing steadily but surely. A few months ago, New York City Football Club the MLS 20th franchise was born with the partnership between Manchester City and the NY Yankees. Commissioner Garber and MLS are planning 4 new teams by 2020.
Continue reading “MLS Targets 4 New Franchises by 2020”
In October 2012 NBC announced their full coverage of 380 Barclays Premier League games. A deal worth $250 million for 3 years. NBC is raising awareness with this brilliant ad: An American coach in London.
Continue reading “NBC & The Premier League: An American Coach in London”
I was pointing out the marketing growth of Manchester City and how their partnership with Nike did boost their global reach. Recently Scheik Mansour’s club appointed famous english chef Jamie Oliver to provide matchday food at Etihad Stadium this season.
Continue reading “Manchester City Appoints Jamie Oliver as Striker in Chef”
Spanish Liga de Fútbol Profesional (LFP) and BBVA signed the extension of their strategic partnership until the end of the 2015/16 season.
Continue reading “La Liga and BBVA Extend Partnership”
The New York Cosmos announced today that the club has reached agreement for its home games to be aired in high definition on ONE World Sports during the 2013 NASL Fall Season.
Continue reading “New York Cosmos Get U.S National TV Partnership”
General Motors Co. said Monday that its Chevrolet brand has signed a three-year sponsorship deal that will make the automaker’s No. 1 brand the official partner of U.S. Soccer.
Continue reading “Chevrolet Signs with United States Soccer Federation”
After signing a deal with Nike, the New York Cosmos announced a brand new partnership with Emirates. Another meaningful deal for the Dubai based airlines.
Peter Siemsen, president of Brazil’s Fluminense football club, spoke at an event organized by the Latin American Business Association (LABA) at Columbia Business School in New York. He revealed Fluminense’s plans to buy a football team in the USA.
Continue reading “Fluminense President: “We Will Buy a Club in the USA!””
The Bundesliga is setting its sights on the U.S. market as the next phase of its global expansion plan, and has explored talks with Major League Soccer about sending a team to play in its All-Star Game, according to the league’s Head of Business & Specialist Media Dirk Meyer-Bosse.
Continue reading “The Bundesliga is Tapping into the U.S Market”
Major League Soccer and the French Football Federation (FFF) have announced a partnership aimed at providing MLS academy coaches with world class training through a 16-month development course and earning their Elite Formation Coaching License.
Continue reading “Major League Soccer Partners with French Football Federation”
Nike created the U.S. Soccer kits in order to celebrate its 100th year by breaking out a special centennial jersey. A celebration with a striking elegant football kit. The design pays tribute to the centennial milestone, giving the uniform a classic but contemporary look.
Continue reading “Nike U.S Football Centennial Kit: An Elegant Marketing Story”