Football (or soccer) in the US is growing steadily but surely. A few months ago, New York City Football Club the MLS 20th franchise was born with the partnership between Manchester City and the NY Yankees. Commissioner Garber and MLS are planning 4 new teams by 2020.
Continue reading “MLS Targets 4 New Franchises by 2020”
In October 2012 NBC announced their full coverage of 380 Barclays Premier League games. A deal worth $250 million for 3 years. NBC is raising awareness with this brilliant ad: An American coach in London.
Continue reading “NBC & The Premier League: An American Coach in London”
I was pointing out the marketing growth of Manchester City and how their partnership with Nike did boost their global reach. Recently Scheik Mansour’s club appointed famous english chef Jamie Oliver to provide matchday food at Etihad Stadium this season.
Continue reading “Manchester City Appoints Jamie Oliver as Striker in Chef”
Spanish Liga de Fútbol Profesional (LFP) and BBVA signed the extension of their strategic partnership until the end of the 2015/16 season.
Continue reading “La Liga and BBVA Extend Partnership”
The New York Cosmos announced today that the club has reached agreement for its home games to be aired in high definition on ONE World Sports during the 2013 NASL Fall Season.
Continue reading “New York Cosmos Get U.S National TV Partnership”
General Motors Co. said Monday that its Chevrolet brand has signed a three-year sponsorship deal that will make the automaker’s No. 1 brand the official partner of U.S. Soccer.
Continue reading “Chevrolet Signs with United States Soccer Federation”
After signing a deal with Nike, the New York Cosmos announced a brand new partnership with Emirates. Another meaningful deal for the Dubai based airlines.