The USA is bidding to host the World Cup in 2018 or 2022. Yesterday, Indra Nooyi, the chairman and chief executive of PepsiCo, is the latest addition to the a high-profile board of directors. She accepted the invitation to join the Board of Directors for the USA Bid Committee with the aim of hosting the FIFA World Cup to the United States in 2018 or 2022.
Continue reading “Indra Nooyi strengthens the US Bid Committee”
Just noticed I have not posted in 4 days! I was working on some amazing projects and met up with really interesting sports professionals. One of them being Paul Smith, a great guy, and I invite you to visit his website. World Cup is over and I am scanning the web (not easy) to find relevant datas to share with you guys. One of them is (again) a The Nielsen Company survey pointing out that the 2010 World Cup contributed to a 22% increase compared to the previous World Cup for US viewers.
Since the mid 90’s football (yes football) in the US is growing. The World Cup held on the North American soil for the first time in 1994, following by the new League business model, world class players performing in the Major League Soccer, and the bidding for the 2018-2022 World Cup organisation are significant elements that The US is positioning itself more and more as a credible football nation.