PUMA has announced a new long-term partnership with Football icon Mario Balotelli. The Italy striker becomes the latest sporting sensation to join PUMA’s family of star players and athletes that includes Usain Bolt, Sergio Agüero, Cesc Fàbregas, Marco Reus, Radamel Falcao.
Continue reading “PUMA Signs Mario Balotelli”
PUMA always comes up with insipirational ads, be it football, running, or lifestyle. To celebrate the upcoming Manchester derby, PUMA features Usain Bolt challenging Agüero‘s speed. Check it out.
Continue reading “Usain Bolt Speeds Up Sergio Agüero”
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
Continue reading “2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?”
This morning I published a piece about the new PUMA evoSPEED outlining how Puma created a cross category product. A few minutes ago, Puma tweeted the behind the scenes of the advert featuring its major athletes. Pure fun.
PUMA is proud to introduce evoSPEED, the groundbreaking performance collection that for the first time in the Sportlifestyle brand’s history, features product offerings for all PUMA sport categories. Continue reading “Puma Introduces the evoSPEED: A Cross Category Product”
This sport chronological trilogy has triggered a massive traffic and I thank every single one of you for stopping by. Today, the last chapter is called “adidas, Puma, Nike: a sport legacy”. These brands are fully established sports brands and have inspired other brands to tap into the sport industry. They left a legacy or heritage not only to themselves but to other brands that have now models to get inspiration from. From 1996 until today, adidas, Puma and Nike have grown significantly with fantastic athletes by their sides.
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When the fastest man in the world is featuring the lightest boot in the world, is it a good idea? Yes; Puma launched on August 19 the new V1.10 Lightning SL football shoe, claimed to be the lightest football boot in the world. A very inspirational ad featuring Usain Bolt and Samuel Eto’o where the Jamaican and the Cameroon star are the 2 “men show” on the latest Puma promotional campaign. The fun and cool factors are the key words here. Let’s have a look.