What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.
Visa has claimed more transparency from FIFA if it wants to restore public trust after the head of the football body’s internal corruption investigation disavowed Michael Garcia’s report.
Continue reading “VISA and Coca-Cola Want More Transparency from FIFA”
Hi football marketers,
When a brand sponsors an event, the rights holder’s positive or negative image has a knock on effect on the brands linked to that event. The past few days, FIFA sponsors spoke up and urged FIFA to clarify Qatar bribery allegations.
Continue reading “Qatar Bribery Allegations: FIFA Sponsors are Walking on Thin Ice”
Visa’s new World Cup campaign has seen Usain Bolt hang up his running shoes and slip into a pair of football boots to push its ‘Flow Faster’ message.
Continue reading “Usain Bolt Flows Faster with VISA”
A lot to talk about. The amazing Champions League Final, Messi, what Champions Leagues sponsors and non sponsors did around the event and the FIFA bribery allegations. Let me start with the latter. A big turmoil at FIFA at the moment, and the question I have been wondering is: What do FIFA sponsors say about all this?
Continue reading “Turmoil at FIFA: What do Sponsors Say?”
I was reading earlier an article on Sport Business.com reporting the fact that Sony distances itself from the FIFA World Cup bid crisis. Sony is a FIFA partner, so are adidas, Coca-Cola, Emirates, Visa, Hyundai-Kia. Sony said that “the probe into the bidding to host the 2018 and 2022 World Cup “isn’t great”.
The 2010 FIFA World Cup South Africa contributed to great creativity from FIFA sponsors and NON sponsors. Some insipirational advertising campaigns caught my attention. I have taken the ones I believe to be the most compelling and cool, and would love to hear your comments and inputs.