I recently pointed out that Warrior is a serious challenger to the leading football brands adidas and Nike. Recently, Warrior Football has added Argentine international and Newcastle United FC midfielder Jonás Gutiérrez to its growing army of player signings.
Continue reading “Warrior Sports Strengthen Their Football Players Portfolio”
In January 2012 Warrior Sports officially announced its ground breaking deal with Liverpool FC starting in for the 2012/2013 season. The Boston based company replaced adidas and consequently signed its first major football deal. Warrior continues to break through the football clutter by signing Everton player Marouane Fellaini.
Continue reading “Why is Warrior More Than a Challenger in Football”
This year, Under Armour and Warrior entered the football market by partnering respectively with Tottenham and Liverpool. Two new “kids on the block” in the global football. As a result, Manchester United is reported to put pressure on Nike for a better deal.
Continue reading “Manchester United Put Pressure on Nike for Better Sponsorship Deal”
Warrior, a new kid on the block has launched the Liverpool Away kit. Following the launch of the home kit earlier this month, the U.S. firm taps into the Liverpool modern tradition theme for the away kit.
Continue reading “Warrior Launches the Liverpool 2012-2013 Away Kit”
According to SPORT+MARKT, the combined value of English Premier League (EPL) kit deals has hit Eur109.7 million this season, making it the most lucrative market in European football for apparel contracts.
Continue reading “Premier League Leads European Kit League Race”