Following the Santiago Bernabeu renovations, Wembley is also on track for a full shape up. The English stadium has been certified to ISO 14001 the international standard for the implementation of Environmental Management Systems.
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley.
Continue reading “Champions League 2013: Puma and Marco Reus on Their Way to Wembley”
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
Continue reading “2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?”
The Champions League Final in Wembley will feature a brand new adidas ball. The ball has been designed to celebrate the UEFA Champions League Finals that have taken place at the ‘home of football’ over the last 50 years.
Continue reading “The adidas Final Wembley 2013: A Tribute to Wembley”
McDonald’s has unveiled its new football campaign – which celebrates the coaches, volunteers, parents, clubs and leagues who all make grassroots football happen in England – at the season’s curtain-raiser, the FA Community Shield.
The UEFA Champions League winner and runner up will receive a sustancial gains. A record in Champions League money distribution.
Continue reading “Champions League Winner and Runner up to Receive Record Prize Money”
Wembley is getting ready for the Champions League final on 28 May 2011. The visual identity will be unveiled by UEFA during a ceremony on November 25 in London. A visual identity is key in a marketing concept. It is a “must to have” piece in a global event or products and brings consitency, marketing impact and strong recognisation to name a few benefits.
Continue reading “Wembley Champions League 2011: The Importance of Visual Identity Design”