2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?

Hi everyone,Champions league logo
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
Continue reading “2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?”

Wembley Champions League 2011: The Importance of Visual Identity Design

Hi all,
Wembley is getting ready for the Champions League final on 28 May 2011. The visual identity will be unveiled by UEFA during a ceremony on November 25 in London. A visual identity is key in a marketing concept. It is a “must to have” piece in a global event or products and brings consitency, marketing impact and strong recognisation to name a few benefits.
Continue reading “Wembley Champions League 2011: The Importance of Visual Identity Design”