Yesterday Cristiano Ronaldo received his 3rd Ballon d’Or. Nike celebrates its star in style by launching the Mercurial CR7 Gold.
Continue reading “Nike Celebrates Cristiano Ronaldo with Exclusive Diamond Shoe”
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
Continue reading “The 2014 Football Marketing Milestones”
Thomas Van Schaik, the adidas Global Brand Director explains why the World Cup is the ‘ultimate platform’ for adidas marketing efforts. A must watch video starring Thomas and his unique style and personality.
Since Tuesday, Suarez biting incident has taken the whole internet bandwidth where everybody – except for the Uruguayan press, politics and media – is appalled by the striker’s behaviour. Although Suarez’ sponsors and club do not condone the incident, how can private Luis be saved?
Continue reading “How Do You Save Private Luis?”
He did it again. Yesterday Suarez chomped Chiellini’s shoulder and the web went crazy. On a marketing standpoint, many brands took this moronic move from the Uruguayan as a fantastic opportunity to engage with fans and also, be part of the fun bandwagon.
Continue reading “Brands React to Suarez’s Best Bite of the Year”
The U.S.-Portugal game, which that ended in a 2-2 draw, drew 18.2 million viewers for ESPN and another 6.5 million on Univision drew 6.5 million. That means 24.7 million on average tuned into USA-Portugal, tying the record for most watched football game in U.S. history.
Continue reading “USA v Portugal: Record for US Viewership”
World Cup sponsors contribute up to $400 million and in return, benefit from brand exposure and significant marketing rights and protection from the rights holder. However, is being a World Cup sponsor -or partner- still paying off?
Continue reading “Sponsoring the FIFA World Cup: An Obsolete Business Model?”
World Cup kicks off in 3 hours and I can’t wait! Brazil will face Croatia in front of millions of people. It’s the day Nike chose to launch a film with Brasilian icon Ayrton Senna.
Continue reading “Ayrton Senna Outlines Values in New Nike Film”
Visa’s new World Cup campaign has seen Usain Bolt hang up his running shoes and slip into a pair of football boots to push its ‘Flow Faster’ message.
Continue reading “Usain Bolt Flows Faster with VISA”
Call me naive but I do believe that football can contribute to social change and make the world a better place. On that matter, Coca-Cola is showing that the fiercest football rivalries can end up with smiles, tolerance and respect.
Continue reading “Coca-Cola Fair Play Machines: The Inter & AC Milan “Peacemakers””