Yesterday Cristiano Ronaldo received his 3rd Ballon d’Or. Nike celebrates its star in style by launching the Mercurial CR7 Gold.
Continue reading “Nike Celebrates Cristiano Ronaldo with Exclusive Diamond Shoe”
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
Continue reading “The 2014 Football Marketing Milestones”
Thomas Van Schaik, the adidas Global Brand Director explains why the World Cup is the ‘ultimate platform’ for adidas marketing efforts. A must watch video starring Thomas and his unique style and personality.
Since Tuesday, Suarez biting incident has taken the whole internet bandwidth where everybody – except for the Uruguayan press, politics and media – is appalled by the striker’s behaviour. Although Suarez’ sponsors and club do not condone the incident, how can private Luis be saved?
Continue reading “How Do You Save Private Luis?”
He did it again. Yesterday Suarez chomped Chiellini’s shoulder and the web went crazy. On a marketing standpoint, many brands took this moronic move from the Uruguayan as a fantastic opportunity to engage with fans and also, be part of the fun bandwagon.
Continue reading “Brands React to Suarez’s Best Bite of the Year”
The U.S.-Portugal game, which that ended in a 2-2 draw, drew 18.2 million viewers for ESPN and another 6.5 million on Univision drew 6.5 million. That means 24.7 million on average tuned into USA-Portugal, tying the record for most watched football game in U.S. history.
Continue reading “USA v Portugal: Record for US Viewership”