World Cup 2014

Nike Celebrates Cristiano Ronaldo with Exclusive Diamond Shoe

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Hi everyone,Nike CR7 Gold
Yesterday Cristiano Ronaldo received his 3rd Ballon d’Or. Nike celebrates its star in style by launching the Mercurial CR7 Gold.
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The 2014 Football Marketing Milestones

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Hi everyone,brazil 2014
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
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adidas Global Brand Director Shares Insights on adidas Marketing Activites at World Cup 2014

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Hi everyone,World Cup spray
Thomas Van Schaik, the adidas Global Brand Director explains why the World Cup is the ‘ultimate platform’ for adidas marketing efforts. A must watch video starring Thomas and his unique style and personality.

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adidas Outlines World Cup Marketing Victory

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Hi everyone,Brazuca World Cup 2014
adidas outlines their marketing victory at World Cup 2014 with a video that emphasises on how this marketing predominance was made possible. 

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How Do You Save Private Luis?

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Hey guys,Luis Suarez advert
Since Tuesday, Suarez biting incident has taken the whole internet bandwidth where everybody – except for the Uruguayan press, politics and media – is appalled by the striker’s behaviour. Although Suarez’ sponsors and club do not condone the incident, how can private Luis be saved?
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Brands React to Suarez’s Best Bite of the Year

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suarez

Hi everyone,
He did it again. Yesterday Suarez chomped Chiellini’s shoulder and the web went crazy. On a marketing standpoint, many brands took this moronic move from the Uruguayan as a fantastic opportunity to engage with fans and also, be part of the fun bandwagon.
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USA v Portugal: Record for US Viewership

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Hi everyone,US Soccer ball
The U.S.-Portugal game, which that ended in a 2-2 draw, drew 18.2 million viewers for ESPN and another 6.5 million on Univision drew 6.5 million. That means 24.7 million on average tuned into USA-Portugal,  tying the record for most watched football game in U.S. history.
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