Nike Keeps Players Cool During World Cup 2014

Hi everyone,Nike Pro Hypercool 3.0
Football brands have started to communicate around the 2014 World Cup. While Puma stresses its partnership with the Uruguay Federation, Nike creates a cooling technology for players during the event.
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Nike Football Training Center Soweto

Nike Soweto football training centre
Hi guys,
As a former semi-pro football player, I do pay attention to brands or organizations that contribute to make football a better sport. 3 years ago, Nike launched the Nike Football Training Center Soweto that hosts more than 20,000 footballers each year. The intent of the project was to provide a lasting home for football in the dynamic community of Soweto that would continue on after the World Cup. Take a look.
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FIFA Tweaked its Sponsorship Strategy for 2018 World Cup

Hi guys,FIFA logo
I often talk on this blog about FIFA’s sponsorship strategy. As far as I am concerned, it’s one of the smartest and most efficient sponsorhip strategy in our industry. Recently, FIFA has tweaked its sponsorship strategy around the World Cup by changing its ‘national supporter’ category into a ‘continental supporter’ category for the 2018 event in Russia.
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adidas Strengthens its Leadership in Football with Euro2012

Hi everyone,
Adidas raised its forecast for sales of football products in 2012 to a new record of more than €1.6 billion ($2 billion) due to robust sales of jerseys from the German team, as well as replica match balls. It also said its coming closer to its goal of becoming the market leader in Poland by 2015 at the latest.
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Racism at Euro2012: Panorama Strikes…..again!

Hi guys,
We all remember the documentary Panorama aired one day before the nomination of the 2018-2022 World Cup hosts. Panorama strikes again and points out the blatant racism and antisemitism in football in the Euro2012 co-host countries. I often mention on this blog the lack or inefficient measures taken against racism by football governing bodies. This documentary illustrates my point.

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