World Cup

Nike Keeps Players Cool During World Cup 2014

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Hi everyone,Nike Pro Hypercool 3.0
Football brands have started to communicate around the 2014 World Cup. While Puma stresses its partnership with the Uruguay Federation, Nike creates a cooling technology for players during the event.
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Uruguayan ghost of 1950 in Brazil

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Puma 1950 Ghost

Hi everyone,
16 July 1950. Uruguay stunned the world with their 2-1 victory over Brasil at the overcrowded Maracaña stadium. Supposedly, this “tragedy” is still haunting Brasilians today. Puma is using this unforgettable event to communicate on the 2014 World Cup and leverage its marketing rights with Uruguay. 
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World Cup 2014: The Marketing War at Its Best

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Hi everyone,Downtown Florianopolis
A global event such as the World Cup gives a pretty good overview of the leading football brands. The marketing war between Nike, adidas and Puma has reached a pinnacle. Let’s have a look.
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World Cup 2014 Prize Money Increased to 37%

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Hi everyone,world-cup-2014-logo
FIFA have announced the total contributions for the participants of the 2014 FIFA World Cup have been increased to 37 per cent compared with the last edition in South Africa in 2010.
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Nike Football Training Center Soweto

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Nike Soweto football training centre
Hi guys,
As a former semi-pro football player, I do pay attention to brands or organizations that contribute to make football a better sport. 3 years ago, Nike launched the Nike Football Training Center Soweto that hosts more than 20,000 footballers each year. The intent of the project was to provide a lasting home for football in the dynamic community of Soweto that would continue on after the World Cup. Take a look.
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Upset Irish Fan Buys Australian TV Rights for Sweden Game

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Hi guys,Irish fan
David Feeney, originally from Dublin, now lives in Australia but still wants to follow the boys in green despite local television refused to show Ireland’s crunch World Cup qualifier against Sweden.
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French Stadiums Target Qatar to Offset Home Losses

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Hi guys,Stade des Lumieres - Lyon
Eiffage SA lost money on building the state-of-the-art soccer stadium in Lille for the 2016 European championships. It’s banking on a return coming from outside of France.
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