write the future
The 2010 FIFA World Cup South Africa contributed to great creativity from FIFA sponsors and NON sponsors. Some insipirational advertising campaigns caught my attention. I have taken the ones I believe to be the most compelling and cool, and would love to hear your comments and inputs.
For those who are familiar with My Football Lounge, I have pointed out the major football brands, and the key players in football marketing. Most of them are either FIFA sponsors or FIFA partners. The FIFA World Cup sponsors benefit from a tremendous marketing platform to showcase their producs, link their brand image to the biggest football event in the world, promote online and offline activities, engage with consumers, and ultimately have an exclusive component as an official sponsor.