Today, FIFA will unveil the 2013 Ballon d’Or winner. The feud between adidas and Nike is still on. Who will get the upper hand?
Continue reading “Nike Cannot Use the Ballon d’Or Marks. Big Deal?”
When you have Leo Messi, one of the most marketable athlete ever, in your portfolio, opportunities to link the star to your brand are endless. Play the Messi Way is an adidas tribute to the four time Ballon d’Or winner.
4 years in a row. Never been done before. Best player of all time. You got it, I am talking about Leo Messi. Yesterday in Zurich the Argentine won the Ballon d’Or and was crowned best player of the year for the 4th time in a row. Adidas celebrates a one-of-a-kind player with this video.
Continue reading “Ballon d’Or 2012: adidas Celebrates Messi”
Lionel Messi received the FIFA Ballon d’Or award yesterday in Zurich ahead of Xavi and Iniesta. My take was a tie between Xavi and Iniesta, where “Don Andres” would win.
Continue reading “FIFA Ballon d’Or: How the Voting Went”