Hi guys,
Manchester United and Abengoa have announced today a global partnership which will see the club enhance and develop its sustainable business practices.
Continue reading “Manchester United Partners with Abengoa: The Reds Go Green.”
Hi everyone,
Nike unveiled today the new Brasil National Team home kit at an event in Rio de Janeiro. The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials.
Continue reading “Nike Unveils World Cup 2014 Brasil Home Kit”
Hi guys,
The Germany Football League (DFL) made public a Bundesliga environmental report based on the findings of a survey conducted by RölfsPartner consultancy firm.
Continue reading “Bundesliga at the Forefront of Environmentally Sustainable Activities”
Hi all,
Football brands are more and more involved in sustainability with a meaningful environmental strategy. Nike launched its World Cup football kits made of 8 plastic bottles and extended the trend to all its categories. Puma is also doing a lot in this area and even received the 2010 German sustainability award. Adidas announced today its environmental strategy. Let’s take a look.
Continue reading “adidas Launches its Environmental Strategy”
Hi everyone,
Sustainability, going green, eco-friendly have become trendy words, leading to “now and then” initiatives. Nike has been taking the green issue seriously for more than a year now and its efforts are being rewarded.
Hi everyone,
Back in March, I was pointing out Nike’s efforts to take ownership of sustainability in football. Indeed, for the 2010 FIFA World Cup, all Nike’s federations jerseys were made of 8 plastic bottles. Yesterday, the swoosh furthers its commitment to sustainability by releasing an environmental apparel design tool to the whole industry.
On March 3, I gave a strong credit to the Nike football kits for the World Cup. They are made from 8 recycled plastic bottles and consequently Nike is making a bold statement by integrating the sustainable element to football. No doubt that it will be a great buzz during the World Cup in South Africa.
The swoosh did not
overlook retail distribution though. The Federations shirts will be sold…………in a plastic bottle. I would hope that they have not used more bottles for jersey packaging than bottles to make those jerseys! A simple pull tab in the middle of the bottle hides the opening, and the federation shirt is yours. The idea is simple, inspirational and smart. We may wonder why using a plastic bottle to sell shirts made from plastic bottles. Well, as a marketer, I would argue that selling jersey made out of a plastic bottle IN a plastic bottle was the best marketing element to drive the consumer’s purchase. In addition, an interesting add on is a USB key which stores Nike press releases and HD pictures of the complete range. A cool way to provide a unique gift for clients: Marketing Lagniappe?
On 25 February 2010, Nike launched its new football kits for the 2010 FIFA World Cup. Nike put together a brilliant concept: SUSTAINABILITY.
Nike’s national team kits are the most environmentally-friendly and technologically-advanced in football’s history. BOOM there you go. Nike is setting another benchmark in football by emphasisng on sustainability, a word well known worldwide. 
But let’s have a look at the kits. The design is clean, simple and obviously, the technological aspect is also a key factor. Moisture management is taken care of to offer players the most comfortable kit to match the weather conditions in South Africa. The jerseys are also 15% lighter to allow Pato and Cristiano Ronaldo to go faster…..Simple, but great looking kits. But the emphasis is somewhere else. Delivering a powerful message: Environmentally friendly and sustainable football products.
Football Marketing XI 