Latest Event Updates

adidas to Launch the UEFA Champions League Ball at #bethedifference World Final

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Hi everyone,ucl2
adidas will launch today the Finale 15, Official Match Ball of the UEFA Champions League 2015/16, during the brand’s #BETHEDIFFERENCE World Finals in Marseille.

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adidas Partners with Chinese Education Ministry

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Hi guys, Brazuca World Cup 2014
Adidas has agreed a partnership with the Chinese education ministry to promote football in schools as part of a campaign to support the sport at the grassroots level. 
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Bayern Munich and Deutsche Telekom until 2023

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Hi everyone,Bayern-Munich-home-shirt
FC Bayern Munich have extended and ‘intensified’ their longstanding partnership arrangement with Deutsche Telekom until 2023.

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Hublot is the Official UEFA Competitions Watch Partner

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Champions League Hublot
Hi everyone,
Hublot continues to position itself in football. After partnering with Paris St Germain, and launching a limited edition watch with the French Champions, Hublot has become the Official watch partner of the UEFA Champions League.
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Nike Spent More than $6 Billion on Endorsement Deals in 13 Years

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Hi everyone,Nike Pro Hypercool 3.0
Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.

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adidas and Manchester United Reveal New Kit

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adidas-manchester-united-15-16-kit-2

Hi everyone,
adidas marked their partnership with Manchester United by an inspirational launch of the home kit and took inspiration from the iconic kits of the past with the aim to break expectations.
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Arrogant Players. Vietnamese Fan Burns 10 Tickets to Manchester City Friendly

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manchester city vietnam

Hi everyone,
A reaction over the top? Not sure. A Vietnamese fan, disappointed in Manchester City players attitude, burnt 10 tickets for the Citizens friendly game. All he asked was from the City players to say “hi”.
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