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China’s FIFA sponsorship and off-field football goals

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Hi everyone,VIVO and FIFA.jpg
China is set to become a football powerhouse by 2030. Not me saying it, the Chinese government does. Vivo signed a sponsorship deal with FIFA that illustrates China’s massive commitment in football. Professor Simon Chadwick explains.
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Manchester United Tops Forbes Football Most Valuable Teams

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Hi everyone,
Manchester United have overtaken Real Madrid as the world’s most valuable football team, according to business magazine Forbes.

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A Dassler Feud Movie in the Making

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Hi everyone,adidas_puma
A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
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Ronaldo, More than an Athlete to Nike

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Hi everyone,ronaldo
Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
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What’s the Relevance of the Ballon d’Or?

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ballon-d-or.nThe Fifa Ballon d’Or award will once again become separate from football’s governing body, according to reports in Spain.

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Manchester Announced a Staggering £515m in Revenues

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Manchester United Old Trafford
Manchester United have recorded record revenues of £515.3m in the 2016 financial year, becoming the first UK football team to break the £500m barrier.
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Unexpected Ceferin Lands UEFA Presidency

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alexander-ceferin

Hi everyone,
UEFA has elected Aleksander Ceferin as its new president. The Slovenian officially succeeding Michel Platini on Wednesday.

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