Latest Event Updates

New Balance Launches Liverpool FC Pub Parties

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Hi everyone,Liverpool kit away 2012-2013

Yesterday I published an article about fan engagement written by Mark Bradley. Liverpool official sponsor New Balance is reaching out to Liverpool fans by launching fan pub parties in the US.

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Ten Ways to Grow Attendance in 2016-2017

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Hi everyone,wpid-wp-1425818431982.jpeg

One of club’s properties is to grow attendance. Few are very successful at it. I want to share this article that outlines 10 ways to grow attendance in 2016-2017. A great article by Mark Bradley (@FanExperienceCo) 

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AC Milan is now a Chinese Owned Global Club

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AC Milan

Chinese internet business Baidu is reportedly paying $437 million for a 70 per cent stake in A.C. Milan.

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Nike Renews its Parnership with La Liga until 2019

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Nike Ordem 4
Hi everyone,
Nike announced that it extended its partnership with La Liga until at least 2019. The teams will play with the new Ordem 4, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
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adidas and the German Football Association until 2022

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adidas DFB 2022
Hi everyone,
Adidas and the German Football Association (DFB) extended their partnership until 2022. A partnership that has lasted more than 60 years.

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adidas Sees Double Digit Sales in 2016

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Hi everyone, adidas X and Ace

Adidas announced that its global football business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching its football footwear offering, the brand is reporting market share gains across Western Europe, especially in key cities.

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Cristiano Ronaldo Tops Forbes Rich List

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Hi everyone,Cristiano Ronaldo Real Madrid
Cristiano Ronaldo has been listed as the highest-paid athlete in the world by American business magazine Forbes.

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