Arsenal has signed a sponsorship deal with the US cryptocurrency CashBet, which will see the Premier League club promote the firm’s initial coin offering (ICO) at the 60,000-seat Emirates stadium.
Arsenal is the first time a major global sporting team has officially partnered with a cryptocurrency firm.
Continue reading “Arsenal Signs Cryptocurrency Sponsorship Deal”
When FIFA came up with the spray idea for free kicks, I was amazed at how simple ideas are often the best. It’s far from the truth for the utilisation of the video at Confederations Cup. It created confusion, disbelief, anger and frustration.
Continue reading “Confederations Cup Video Assistant Referee: What a Mess!”
China is set to become a football powerhouse by 2030. Not me saying it, the Chinese government does. Vivo signed a sponsorship deal with FIFA that illustrates China’s massive commitment in football. Professor Simon Chadwick explains.
Continue reading “China’s FIFA sponsorship and off-field football goals”
Manchester United have overtaken Real Madrid as the world’s most valuable football team, according to business magazine Forbes.
A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
Continue reading “A Dassler Feud Movie in the Making”
Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
Continue reading “Ronaldo, More than an Athlete to Nike”
The Fifa Ballon d’Or award will once again become separate from football’s governing body, according to reports in Spain.