Hi guys, Adidas has agreed a partnership with the Chinese education ministry to promote football in schools as part of a campaign to support the sport at the grassroots level. Read the rest of this entry »
Hi everyone, Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.
Hi everyone, adidas marked their partnership with Manchester United by an inspirational launch of the home kit and took inspiration from the iconic kits of the past with the aim to break expectations. Read the rest of this entry »
Hi everyone, A reaction over the top? Not sure. A Vietnamese fan, disappointed in Manchester City players attitude, burnt 10 tickets for the Citizens friendly game. All he asked was from the City players to say “hi”. Read the rest of this entry »