In October 2013, Rummenigge said : “We plan to open two offices abroad. One in China and one in New York. We want to make Bayern Munich an internationally-known brand and increase revenue from merchandising and sponsorship”. In April 2014, Bayern Munich will open their first office in New York City.
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Allianz has acquired an 8.33% stake in Bayern Munich as part of a deal to extend its naming rights agreement for the German Bundesliga football club’s stadium until 2041.
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Manchester United and Bayern Munich reported this week incredible financial figures. The Red Devils reported a double digit gains at merchandise business while the Bavarian club has set record revenue figures for last year’s football season.
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Bundesliga and UEFA Champions League winner Bayern Munich has concrete plans to open regional offices in China and New York.
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Tradition and technology might not seem to marry very well in football. Bayern Munich and adidas are proving us wrong by launching the 2013 FC Bayern Munich away kit in the “Lederhosen” style, the traditional Bavarian costume.
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Borussia Dortmund have announced a record profit of €53.3 million and a total turnover of €305 million for the 2012-13 season — just eight years on from hitting rock bottom.
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FC Bayern Munich manager Pep Guardiola has been officially announced today as an adidas ambassador. Formerly a cultured defensive midfielder for FC Barcelona and Spain, Guardiola is now undoubtedly one of the best managers in the game and over the course of his career he has become one of the most decorated names in football.
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The Bavarian giants gained almost 30,000 registered members last season to move closer to Benfica, who have the most affiliates in Europe.
Clubs involved in the 2012/13 UEFA Champions League shared €904.6m in participation, TV pool and performance-related revenue as the figures released by UEFA show.
Continue reading “2012-2013 Champions League Revenue Distribution to Club”
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
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The 2013 Champions League final saw the dominance of German football, two fantastic teams from an underestimated Bundesliga. On a sports marketing standpoint, Bayern Munich victory gave adidas the lead on the amount of sponsored team victories in Champions League.
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley.
Continue reading “Champions League 2013: Puma and Marco Reus on Their Way to Wembley”