Manchester United have overtaken Real Madrid as the world’s most valuable football team, according to business magazine Forbes.
Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
Continue reading “Ronaldo, More than an Athlete to Nike”
Manchester United have recorded record revenues of £515.3m in the 2016 financial year, becoming the first UK football team to break the £500m barrier.
Continue reading “Manchester Announced a Staggering £515m in Revenues”
Yesterday I published an article about fan engagement written by Mark Bradley. Liverpool official sponsor New Balance is reaching out to Liverpool fans by launching fan pub parties in the US.
Chinese internet business Baidu is reportedly paying $437 million for a 70 per cent stake in A.C. Milan.
Manchester City have a very unique global expansion strategy. After adding the New York City FC, Yokohama Marinos and Melbourne City FC football clubs under the Manchester City umbrella, Sheikh Mansour bin Zayed Al Nahyan’s club is planning to add a Chinese club to an already powerful portfolio.
Continue reading “Manchester City Planning Chinese Soccer League Team Addition”
Emirates has become a key player in football. The UAE airline crew performed a cabin crew performance to outline their partnership with Bundesliga club Hamburg SV.
Continue reading “When Emirates Shows a True Football Cabin Crew Performance”