Hi everyone,
Arsenal has signed a sponsorship deal with the US cryptocurrency CashBet, which will see the Premier League club promote the firm’s initial coin offering (ICO) at the 60,000-seat Emirates stadium.
Arsenal is the first time a major global sporting team has officially partnered with a cryptocurrency firm.
Continue reading “Arsenal Signs Cryptocurrency Sponsorship Deal”
Hi everyone,
Manchester United have overtaken Real Madrid as the world’s most valuable football team, according to business magazine Forbes.
Continue reading “Manchester United Tops Forbes Football Most Valuable Teams”
Hi everyone,
Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
Continue reading “Ronaldo, More than an Athlete to Nike”
Manchester United have recorded record revenues of £515.3m in the 2016 financial year, becoming the first UK football team to break the £500m barrier.
Continue reading “Manchester Announced a Staggering £515m in Revenues”
Hi everyone,
Yesterday I published an article about fan engagement written by Mark Bradley. Liverpool official sponsor New Balance is reaching out to Liverpool fans by launching fan pub parties in the US.
Continue reading “New Balance Launches Liverpool FC Pub Parties”
Chinese internet business Baidu is reportedly paying $437 million for a 70 per cent stake in A.C. Milan.
Continue reading “AC Milan is now a Chinese Owned Global Club”
Hi guys,
Manchester City have a very unique global expansion strategy. After adding the New York City FC, Yokohama Marinos and Melbourne City FC football clubs under the Manchester City umbrella, Sheikh Mansour bin Zayed Al Nahyan’s club is planning to add a Chinese club to an already powerful portfolio.
Continue reading “Manchester City Planning Chinese Soccer League Team Addition”
Hi everyone, 
Emirates has become a key player in football. The UAE airline crew performed a cabin crew performance to outline their partnership with Bundesliga club Hamburg SV.
Continue reading “When Emirates Shows a True Football Cabin Crew Performance”
Hi everyone, 
Barclays will keep its association with the Premier League after its title sponsorship agreement expires with a new deal that will see it become the league’s official banking partner.
Continue reading “Barclays and Premier League Agree on New Deal”
Hi everyone,
Under Armour has agreed to become a sponsor of the New York Cosmos, a North American Soccer League (NASL) franchise best known for Pele’s stint with the team in the 1970s.
Continue reading “Under Armour Partners with New York Cosmos. It’s Not a Two Horse Race Anymore!”
Hi everyone,
The Mayor of London, Boris Johnson, has given final approval for the £400m development of Tottenham Hotspur’s new White Hart Lane stadium.
Continue reading “London Approves Tottenham Hotspur’s New Stadium”
Hi everyone,
A very interesting piece by Rick Liebling, a Marketing and PR expert. Rick points out that football clubs aren’t willing to understand the uniqueness of US market.
Continue reading “European Football Clubs Earn a Yellow Card”
Football Marketing XI 