La Liga and BBVA Extend Partnership

Hi guys,
Spanish Liga de Fútbol Profesional (LFP) and BBVA signed the extension of their strategic partnership until the end of the 2015/16 season.

adidas Targets €2 Billion sales in Football in 2014

Hi everyone,
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.

Hypervenom Explained by Nike Designer on Twitter

Hi everyone,
Today, Hypervenom designer, Denis Dekovic answered questions on Twitter submitted by followers. Interesting insights on the new Hypervenom. Enjoy! To read from bottom – up.

Confederations Cup 2013: The World Cup 2014 Full Scale Rehearsal

Hi everyone,
With 2014 FIFA World Cup qualifiers in full swing, all attention is turning to the international competition and the teams gearing up to compete in the world’s most exciting football tournament.

Euro 2016 Logo Launch on June 23-24

Hi guys,
The UEFA President, Michel Platini, together with the president of the French Football Federation, Noël Le Graët, and the president of Euro 2016 SAS, Jacques Lambert, will unveil the visual identity for the Euro 2016.

New York Cosmos Get U.S National TV Partnership

Hi everyone,
The New York Cosmos announced today that the club has reached agreement for its home games to be aired in high definition on ONE World Sports during the 2013 NASL Fall Season.

Chevrolet Signs with United States Soccer Federation

Hi everyone,
General Motors Co. said Monday that its Chevrolet brand has signed a three-year sponsorship deal that will make the automaker’s No. 1 brand the official partner of U.S. Soccer.

Real Madrid Deal with Emirates: Failure to Cash in on New Shirt Deal?

Hi everyone,
Real Madrid, the world’s most valuable sports team ($3.3 billion), has signed a new shirt sponsorship deal with Emirates that will pay the team $39 million annually for five years starting next season.

Cristiano Ronaldo Partners with Herbalife

Hi guys,
Herbalife has announced that it will become the official nutrition sponsor of international football player, Cristiano Ronaldo. 

Emirates Partners with New York Cosmos: #Cosmosreboot

Hi everyone,
After signing a deal with Nike, the New York Cosmos announced a brand new partnership with Emirates. Another meaningful deal for the Dubai based airlines.

Football Footwear: From Total Standardisation to Total Uniqueness

Hi guys,
Yesterday I was at the RFK Stadium in DC for the US v Germany game. Although the “unexpected” result, (yes I was cheering for Germany) something that must be pointed out was the total absence of black and white footwear.

adidas Launches the 2013-2014 Real Madrid Kit

Hi everyone,
adidas and Real Madrid are proud to present the official home jersey for the season 2013/14. From today onwards, Real Madrid fans may find in official Real Madrid stores, adidas and the rest of dealers, the home kit that their idols will wear this season.