Block v Neymar

Hi everyone,
I often have discussions with clients or fellow sports marketers about mixing sports for marketing/advertising purposes. I believe that any sport can be combined as long as 3 components are included: A story, great fun and fan engagement. The new Castrol campaign with Neymar and Ken Block is the perfect example.
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Hi guys,
Castrol, an Official Sponsor of the 2014 FIFA World Cup, has brought together two of the biggest names from football and motorsport to create Castrol Footkhana; an experiment that sees Brazilian star Neymar Jr take on new Castrol Ambassador and global rally star Ken Block.

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Hi everyone,dider drogba2
Didier Drogba has released the first campaign image from his new collection, Drogba & Co, designed in collaboration with HOM. The 16-piece collection of underwear and swimwear has been designed by Didier Drogba and Côte d’Ivoire couturier Elie Kuame.
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Hi everyone, UEFA
UEFA is continuing to investigate fewer than 20 European clubs suspected of failing financial fair play rules. The number of clubs suspected of rule breaches has fallen from 76 after further investigations since February.
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Hi guys,underarmour logo
Under Armour and Tottenham Hotspurs have kicked off a compelling development programme. It’s a new competition offering the most dedicated young footballers in the England the opportunity to train like a professional player and showcase their skills on the pitch at White Hart Lane.
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Hi everyone,CocaCola2014FIFA
Coca-Cola, a FIFA World Cup partner launched its marketing campaign centered around football as a driving force for good and peace. The stories portray the life in Japan, Eastern Europe, the Amazon and Ramallah where life is a daily struggle.
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Hi everyone,New York Cosmos
The New York Cosmos announced today that the team will welcome Seiko into its growing family of corporate partners. With the agreement, Seiko becomes the Official Timekeeper of the New York Cosmos.
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Hi everyone,
A key date in Nike football is July 1994 when Nike went to “thermonuclear war” over football. A statement was made – glory is granted to those who risk everything.

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Hi everyone,nissan_champions_league_sponsor
Nissan has confirmed a new four-year deal with UEFA to become a global sponsor of the Champions League, taking over Ford’s role as the Official Car Partner of Europe’s elite club football competition from the start of the 2014/15 season.
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Hi everyone,PSG Tifo
Canal Plus has acquired rights in France for the two main packages of the next cycle of domestic rights for Ligue 1, the country’s top division of football, while rival pay-television broadcaster beIN Sports has acquired the other four packages.
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Hi everyone,
Club Atlético de Madrid announced the selection of CenterplateISG, a joint-venture partnership between global leaders Centerplate and International Stadia Group (ISG), to design and manage all food service, premium ticket sales and marketing at their new stadium, currently under construction and scheduled to open in 2016.
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Marketing agency MediaCom Sport has entered into a commercial partnership with Barcelona and Brazil football star Neymar.
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Image of the day

The sacked one

April 2014
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