Champions League 2013: Puma and Marco Reus on Their Way to Wembley

Hi everyone,
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley. 

Manchester City Launch Nike Kit in New York

Hi everyone,
Busy week for Manchester City. After unveiling the partnership with the New York Yankees to launch the 20th MLS franchise, Nike and Manchester City launched the 2013-2014 home kit during their New York tour.

New York City Football Club, the 20th Major League Soccer Franchise: A Significant Milestone

Hi guys,
Major League Soccer Commissioner Don Garber announced on Tuesday that English Premier League powerhouse Manchester City FC and Major League Baseball’s legendary New York Yankees have teamed up to acquire MLS’s 20th expansion club.

The New England Shirt: It’s only a Shirt. It is what the players do in it that counts!

Hi everyone,
Nike launched the new England kit after the FA signed a deal with the swoosh following a 50+ year partnership with Umbro. The kit created an “outrage” within the English fans, claiming it has a too similar look to the Germany 70 kit. People, it’s a football kit….nothing more!

Major League Soccer and Microsoft Deliver the Smartest League Experience to Fans

Hi guys,
Microsoft and Major League Soccer announced a multiyear agreement to work together to bring MLS fans the best and fastest soccer content through the power of Windows 8.

Bayern Munchen Road to Wembley: Pack Ma’s!

Hi guys,
A very cool Bayern Munich video about their Champions League journey from matchday 1 to Wembley. Enjoy!

Emirates and Paris St Germain: 5 More Years

Hi everyone,
Emirates airlines and Lique 1 Champions Paris Saint-Germain have confirmed the extension to their sponsorship agreement up until the end of the 2018-19 season.

2013-2014 PSG Kit By Nike: Daring!

Hi everyone,
Those who watched PSG being crowned french Champion yesterday also saw the launch of the 2013-2014 Nike kit. A kit that will for sure create some buzz. But, like I always say, there is no good or bad buzz. Buzz is buzz!

adidas Launch the New Nitrocharge Boot

Hi everyone,
adidas unveiled Nitrocharge, a brand new energy-retaining football boot designed for the next generation of footballer that follows the legacy and successes of the existing iconic predator, adipure & f50 ranges.

Mercurial: When a Football Boot Inspires other Categories

Hi everyone,
Nike’s iconic Mercurial inspired Kobe Bryant new Basketball shoe. In other words, how a football boot can be an marketing inspiration for other sports categories.

adidas Add Flamengo to their Global Clubs Portfolio

Hi guys,
adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo.

Pelé Partners with Volkswagen

Hi everyone,
Edson Arantes Do Nascimiento aka Pelé has been appointed as Brand Ambassador for German automotive Volkswagen. Pelé will represent VW during the 2014 World Cup and the 2016 Summer Olympics in Brasil.