Hi everyone,
Arsenal has signed a sponsorship deal with the US cryptocurrency CashBet, which will see the Premier League club promote the firm’s initial coin offering (ICO) at the 60,000-seat Emirates stadium.
Arsenal is the first time a major global sporting team has officially partnered with a cryptocurrency firm.
Continue reading “Arsenal Signs Cryptocurrency Sponsorship Deal”
Hi everyone;
When FIFA came up with the spray idea for free kicks, I was amazed at how simple ideas are often the best. It’s far from the truth for the utilisation of the video at Confederations Cup. It created confusion, disbelief, anger and frustration.
Continue reading “Confederations Cup Video Assistant Referee: What a Mess!”
Hi everyone,
China is set to become a football powerhouse by 2030. Not me saying it, the Chinese government does. Vivo signed a sponsorship deal with FIFA that illustrates China’s massive commitment in football. Professor Simon Chadwick explains.
Continue reading “China’s FIFA sponsorship and off-field football goals”
Hi everyone,
Manchester United have overtaken Real Madrid as the world’s most valuable football team, according to business magazine Forbes.
Continue reading “Manchester United Tops Forbes Football Most Valuable Teams”
Hi everyone,
A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
Continue reading “A Dassler Feud Movie in the Making”
Hi everyone,
Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
Continue reading “Ronaldo, More than an Athlete to Nike”
The Fifa Ballon d’Or award will once again become separate from football’s governing body, according to reports in Spain.
Manchester United have recorded record revenues of £515.3m in the 2016 financial year, becoming the first UK football team to break the £500m barrier.
Continue reading “Manchester Announced a Staggering £515m in Revenues”
Hi everyone,
UEFA has elected Aleksander Ceferin as its new president. The Slovenian officially succeeding Michel Platini on Wednesday.
Hi everyone,
Adidas released this week its “Blah Blah Blah” advert. A surprising, yet refreshing ad from adidas that hits all the chatters (haters) around the game.
Continue reading ““Blah, Blah, Blah, a surprising adidas advert”
Hi everyone,
Yesterday I published an article about fan engagement written by Mark Bradley. Liverpool official sponsor New Balance is reaching out to Liverpool fans by launching fan pub parties in the US.
Continue reading “New Balance Launches Liverpool FC Pub Parties”
Hi everyone,
One of club’s properties is to grow attendance. Few are very successful at it. I want to share this article that outlines 10 ways to grow attendance in 2016-2017. A great article by Mark Bradley (@FanExperienceCo)
Football Marketing XI 