football-boots-puma-borussia-dortmund-deal

Hi everyone,
Puma is continuing its major rebranding with an even stronger focus on sport performance. Puma CEO Björn Gulden confirmed the strategy to take a direct stake in Borussia Dortmund, having sponsored the football club since 2012.
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Hi guys,Puma Forever Faster
PUMA has launched its new brand platform, Forever Faster, with a mission to become the “fastest sport brand” in the world.
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New-Adidas-Belgium-2014-15-Kits

Hi everyone,
Following a successful World Cup, adidas strengthens its football Federations portfolio by adding the Royal Belgian Football Association.
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Hi everyone,Dare to Zlatan 4
Zlatan Ibrahimovic has donated £30,000 to the Swedish intellectually disabled team in order to get them to the 2015 Inas Football World Cup that has just kicked off.

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Hi everyone,Tavecchio
Tavecchio has been elected as new President of FIGC (Federazione Italiana Giuoco Calcio), the Italian FA. Tavecchio beat Demetrio Albertini in the race to succeed Giancarlo Abete, who resigned in June after the Italy national team slumped out of the Fifa World Cup at the group stage.

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Hi everyone,Champions league logo
Air Partner, the world leading air charter broker, has secured exclusive availability on a Boeing 737-400 aircraft to fly teams and supporters to The UEFA Champions and Europa League fixtures this season.

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Hi everyone,Brazuca and world cup
adidas outlines their marketing victory at World Cup 2014 with a video that emphasises on how this marketing predominance was made possible. 

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Hi everyone,Manchester City 2013-2014 4
Car manufacturers are getting more serious about football. After Chevrolet’s grand entry with Manchester United, Nissan has replaced Ford as Champions League sponsor and inked a deal with Manchester City. But what does that mean for the car manufacturer?
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Brazuca and world cup

Hi everyone,
The World Cup is over. On a marketing stanpoint, we saw great activations from adidas and Nike. But who “won” the marketing war? This is my take.

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Hi everyone,real-madrid logo
Real Madrid is still the world’s most valuable sports team. Forbes published its most valuable sports team list, and football trusts the podium with the Merengues ($3.44 bn), FC Barcelona  ($3.2bn) and Manchester United ($2.81).
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arsenal 14-15 kit

Hi everyone,
Puma signed a kit sponsorship deal with Arsenal worth £150 million over 5 year. It was the biggest kit deal in English football, which now belongs to the Manchester United – adidas partnership. The new Arsenal kit was launched with fashion and fun in the heart of London. Take a look.
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Manchester United Old Trafford

Hi everyone,
That’s it. Today, adidas announced a record 10 year partnership deal with Manchester United worth £750 million ($1.28bn). It was to be expected after Nike recently ended negotiations with the Red Devils. Let’s have a look at how things rolled out and the outcome.
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Image of the day

Tom Fox at Aston Villa

August 2014
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