Hi everyone,Manchester City 2013-2014 4
Car manufacturers are getting more serious about football. After Chevrolet’s grand entry with Manchester United, Nissan has replaced Ford as Champions League sponsor and inked a deal with Manchester City. But what does that mean for the car manufacturer?
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Brazuca and world cup

Hi everyone,
The World Cup is over. On a marketing stanpoint, we saw great activations from adidas and Nike. But who “won” the marketing war? This is my take.

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Hi everyone,real-madrid logo
Real Madrid is still the world’s most valuable sports team. Forbes published its most valuable sports team list, and football trusts the podium with the Merengues ($3.44 bn), FC Barcelona  ($3.2bn) and Manchester United ($2.81).
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arsenal 14-15 kit

Hi everyone,
Puma signed a kit sponsorship deal with Arsenal worth £150 million over 5 year. It was the biggest kit deal in English football, which now belongs to the Manchester United – adidas partnership. The new Arsenal kit was launched with fashion and fun in the heart of London. Take a look.
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Manchester United Old Trafford

Hi everyone,
That’s it. Today, adidas announced a record 10 year partnership deal with Manchester United worth £750 million ($1.28bn). It was to be expected after Nike recently ended negotiations with the Red Devils. Let’s have a look at how things rolled out and the outcome.
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Hi everyone,manchester united 14-15 kit 3
Next season, we will see Manchester United kits featuring another brand manufacturer than Nike’s. The swoosh ended the negotiations stating that the terms being sought by the English Premier League football club do not represent good value for the Nike brand and shareholders.
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Chevrolet and One World Futbol Project

Hi everyone,
Chevrolet and Manchester United officially kicked off their 7 year partnership. This deal is also a significant platform for the One World Futbol Project. A global initiative founded by Sting, designed to resolve conflict and build community through the power of play.
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match2blue_logo
Hi marketers,
I often outline that technology goes hand in hand with sport performance. Match2Blue, a German based company created the Ambiotex, a wearable shirt that measures a bunch of body features such as pulse rate, breathing and more. A technology that is essential for top athlete to perform and keep performing.
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Hi marketers,Manchester City 2013-2014 4
Melbourne City Football Club has announced a five year sponsorship deal with Etihad Airways. The agreement includes jersey naming rights as well as joint initiatives to develop junior football schools, and competitions and promotional airfares for club fans.
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Hi everyone,manchester united 14-15 kit 3
Manchester United and Nike unveiled the 2014-2015 kit. The new kit proudly embodies the club’s purest and most authentic identity featuring a bold Chevrolet logo.
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Arsenal 2014-2015

Hi everyone,
The long-term partnership between PUMA and Arsenal Football Club formally began on July 1, 2014 and includes wide-ranging licensing rights to develop Arsenal-branded merchandise on a global level.
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Hi everyone,Champions League 2013 Wembley
The 32 teams in the 2013/14 UEFA Champions League shared €904m in payments from European football’s governing body, with winners Real Madrid netting €57.4m.
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Image of the day

It’s a team game, but an entire nation wins

July 2014
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