FIFA has been going through a major crisis for many years, and last month was critical with the arrests of FIFA officials by the FBI in Zurich. To understand FIFA sponsors behaviour is such a turmoil, I asked Kim Skildum-Reid, a corporate sponsorship strategist to share her expertise and thoughts on the matter.
FIFA’s biggest sponsors have breathed a sigh of relief after president, Sepp Blatter, announced his resignation in the wake of a corruption investigation that shook the world of sports.
Continue reading “FIFA Sponsors Welcome Blatter’s Resignation but Remain Cautious”
Castrol, Continental and Johnson & Johnson severed their 2nd tier partnership with FIFA, joining Sony and Emirates who recently did not extend their sponsorship with the world football governing body.
Continue reading “Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?”
Visa has claimed more transparency from FIFA if it wants to restore public trust after the head of the football body’s internal corruption investigation disavowed Michael Garcia’s report.
Continue reading “VISA and Coca-Cola Want More Transparency from FIFA”
During the 2014 World Cup in Brazil, FIFA partners raised concerns at bribery allegations over the 2022 World Cup in Qatar bid. Emirates, FIFA’s official airline partner said it won’t extend the contract that began in 2006 and concludes this year.
Continue reading “FIFA World Cup Partners: Emirates Pulls Out”
Since Tuesday, Suarez biting incident has taken the whole internet bandwidth where everybody – except for the Uruguayan press, politics and media – is appalled by the striker’s behaviour. Although Suarez’ sponsors and club do not condone the incident, how can private Luis be saved?
Continue reading “How Do You Save Private Luis?”
World Cup sponsors contribute up to $400 million and in return, benefit from brand exposure and significant marketing rights and protection from the rights holder. However, is being a World Cup sponsor -or partner- still paying off?
Continue reading “Sponsoring the FIFA World Cup: An Obsolete Business Model?”