FIFA Sponsors Behaviour: Sponsorship Expert Kim Skildum-Reid Shares her Thoughts

FIFA Exit sponsors

Hi everyone,
FIFA has been going through a major crisis  for many years, and last month was critical with the arrests of FIFA officials by the FBI in Zurich. To understand FIFA sponsors behaviour is such a turmoil, I asked Kim Skildum-Reid, a corporate sponsorship strategist to share her expertise and thoughts on the matter.

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Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?

Hi everyone,Blatter
Castrol, Continental and Johnson & Johnson severed their 2nd tier partnership with FIFA, joining Sony and Emirates who recently did not extend their sponsorship with the world football governing body.
Continue reading “Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?”