Tag: FIFA Sponsors

FIFA Sponsors Behaviour: Sponsorship Expert Kim Skildum-Reid Shares her Thoughts

June 24, 2015

FIFA Exit sponsors

Hi everyone,
FIFA has been going through a major crisis  for many years, and last month was critical with the arrests of FIFA officials by the FBI in Zurich. To understand FIFA sponsors behaviour is such a turmoil, I asked Kim Skildum-Reid, a corporate sponsorship strategist to share her expertise and thoughts on the matter.

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FIFA Sponsors Welcome Blatter’s Resignation but Remain Cautious

June 3, 2015

blatter resigns

Hi guys,
FIFA’s biggest sponsors have breathed a sigh of relief after president, Sepp Blatter, announced his resignation in the wake of a corruption investigation that shook the world of sports.
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Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?

January 23, 2015

Hi everyone,Blatter
Castrol, Continental and Johnson & Johnson severed their 2nd tier partnership with FIFA, joining Sony and Emirates who recently did not extend their sponsorship with the world football governing body.
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Qatar Bribery Allegations: FIFA Sponsors are Walking on Thin Ice

June 9, 2014

Hi football marketers,Brazuca final2
When a brand sponsors an event, the rights holder’s positive or negative image has a knock on effect on the brands linked to that event. The past few days, FIFA sponsors spoke up and urged FIFA to clarify Qatar bribery allegations.
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FIFA Tweaked its Sponsorship Strategy for 2018 World Cup

December 2, 2012

Hi guys,FIFA logo
I often talk on this blog about FIFA’s sponsorship strategy. As far as I am concerned, it’s one of the smartest and most efficient sponsorhip strategy in our industry. Recently, FIFA has tweaked its sponsorship strategy around the World Cup by changing its ‘national supporter’ category into a ‘continental supporter’ category for the 2018 event in Russia.
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World Cup Sponsors Get their Appraisal

July 9, 2010

Hello everyone,
On June 18, I wrote an article on how non World Cup sponsors are linking their brand to the biggest football event. Consumer’s awareness on Nike as a World Cup partner significantly increased. I based my sources on a survey The Nielsen Company carried out from May 7th to June 6th 2010, therefore before World Cup starts.

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World Cup Sponsorship Revenue: $1.6 Billion

June 25, 2010

Hello all,
As football marketers we are all familiar with the sponsors displayed on stadiums LED and banners during a World Cup game. The word sponsor is often used, but it’s important to clearly differenciate the sponsors to the partners, to the national supporters. A three sponsorship tiers that contributed to a $1.6 billion in revenue for FIFA. Let’s have a look.

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