Hi everyone,
Busy week for Manchester City. After unveiling the partnership with the New York Yankees to launch the 20th MLS franchise, Nike and Manchester City launched the 2013-2014 home kit during their New York tour.
Continue reading “Manchester City Launch Nike Kit in New York”
Hi guys,
Major League Soccer Commissioner Don Garber announced on Tuesday that English Premier League powerhouse Manchester City FC and Major League Baseball’s legendary New York Yankees have teamed up to acquire MLS’s 20th expansion club.
Continue reading “New York City Football Club, the 20th Major League Soccer Franchise: A Significant Milestone”
Hi everyone,
Is it inappropriate to publish an article on Manchester City the day Sir Alex Ferguson announces his retirement? Not sure, but I am doing it anyways. Etihad Stadium is set to be the most technologically fan friendly stadium.
Continue reading “Wi-Fi and High Tech at Etihad Stadium”
Hi everyone,
I had a discussion the other day with a fellow football marketer and was pointing out how crucial it is for a football club to “take ownership” of its city. It’s even more challenging in cities hosting more than one major club. Manchester City however are showing their domestic rival that they are THE Manchester club. The voices of Manchester City manager Roberto Mancini and three of the team’s players will be heard on a new tram service.
Continue reading “Manchester City Mark Their Territory with Players’ Voices on Tram Service”
Hi chaps,
My football marketing blog is 3 years old today! Thanks a million to all of you who read, interact, send emails, retweet, etc….I do enjoy blogging and hope I got you addicted to football marketing!
Continue reading “The Football Lounge is 3 Years Old!”
Hi everyone,
After signing Manchester City and the English FA, Nike partners with Blackburn Rovers, a former Umbro asset. Blackburn Rovers confirmed a new partnership that will see the club’s kit sponsorship move from Umbro to the Nike brand from the start of the 2013-14 season.
Continue reading “Blackburn Rovers; Another Former Umbro Team Partners with Nike”
Hi everyone,
Manchester City has released its Annual Report for the 2011/12 season revealing that the club’s annual losses more than halved compared to the previous season and that the club’s revenues broke the £200m threshold for the first time.
The report shows a net loss of £97.9m, down from £197.5m in the previous period while the club also revealed annual revenues of £231.1m.
Continue reading “Manchester City Reveals Drop in Losses”
Hi everyone,
Football clubs are more and more looking into linking their brand to fashion. AC Milan partnered last year with Dolce Gabbana and now Manchester City Football Club inked a new partnership with Hugo Boss.
Continue reading “Manchester City and Hugo Boss: Class, Excellence and Style”
Hi everyone,
Puma has announced a new long-term contract with Manchester City’s Sergio Aguero, who will wear Puma’s speed line of boots – starting with the side’s UEFA Champions League opener against Italian side SSC Napoli.
Continue reading “PUMA Signs a Long Term Partnership Deal with Aguero”
Football Marketing XI 